PORTLAND, Ore. – Widmer Brothers Brewing and the Portland Timbers today announced the largest co-branded product launch between a craft brewery and a Major League Soccer (MLS) team. The best-selling craft beer in Oregon – Widmer Brothers Hefeweizen – is now “The Official Craft Beer of the Portland Timbers” and will feature Portland Timbers co-branded packaging for the entire 2015 MLS Season.
Widmer Brothers and the Portland Timbers have been partners for more than 15 years, and the two organizations announced a four-year renewal of their partnership today. In addition to co-branded Hefe packaging, the Widmer Brothers Southern Front at Providence Park will soon feature new prominent Hefe in-stadium signage and field-level LED board displays. Most notably, the southwest corner of the stadium will feature a 16-foot tall Hefe glass.
“My brother Kurt and I, as well as many of our brewers and other members of our team, are longtime fans of the Portland Timbers,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “We are excited to continue our partnership and bring together two Portland originals for beer drinkers and soccer fans in Oregon with the Timbers and Hefe co-branded package. The Timbers are a great Portland institution, and we’re happy to continue our support and association with the team.”
The co-branded Hefe and Portland Timbers packaging will be featured on 6-packs and 12-packs in Oregon from now through the close of the 2015 MLS Season.
For more information on Widmer Brothers Brewing, please visit widmerbrothers.com or see what the brewery is up to on Facebook, Twitter and Insta
Widmer Brothers Hefe (pronounced: “Hay-fa”) began as an improvisation inspired by brothers Kurt and Rob’s love of German style beers. Brewed with golden wheat, Hefe’s unique cloudy appearance, bold flavors and citrus notes defined the American style Hefeweizen. Multiple awards and nearly three decades later, Hefe remains the gold standard and Oregon’s favorite craft beer. Prost, to the Original!
World Beer Cup gold award winner in 2004, 2008 and 2014. Great American Beer Festival gold medal winner in 1998 and 2006, and silver medal winner in 2014.
Malts: Pale, Munich, Wheat, Caramel 40L
Hops: Alchemy, Willamette, Cascade
Original Gravity: 11.75
About Widmer Brothers Brewing
Widmer Brothers Brewing was founded in 1984 in Portland, Ore. Brothers Kurt and Rob Widmer, with help from their dad, Ray, helped lead the Pacific Northwest craft beer movement when they began brewing unique interpretations of traditional German beer styles. In 1986, Widmer Brothers Brewing introduced the original American-style Hefeweizen, which elevated the brewery to national acclaim. Since then, Hefe has grown to become Oregon’s favorite craft beer and the brewery has continued to push the boundaries, developing beers with an unapologetic, uncompromised commitment to innovation.
The brewery currently brews a variety of award-winning beers including Hefe, Upheaval IPA, Alchemy Pale Ale, Drop Top Amber Ale, a full seasonal lineup, and a series of limited edition beers. For more information about Widmer Brothers Brewing, visit www.widmerbrothers.com.