The Bruery’s ‘Reserve Society’ Sells Out in One Day

The Bruery Reserve SocietyThe Bruery is proud to announce the very unexpected and rapid sellout of their Reserve Society 2012 memberships. Last year’s growth to 700 members took until Christmas to sell out and something similar was expected this year. There was often doubt that it would sell out at all this year considering the current economic climate. However, with an increased brewing capacity The Bruery was able to raise the membership cap to 1,000 people and between renewals from the previous members and the general sale to new members beginning at 10am on Monday, every last spot was taken by 6pm that same day.

The $295 Reserve Society membership includes several limited release beers such as 2 bottles of the coveted Black Tuesday, a bourbon barrel aged imperial stout, to be released in October 2012 as well as several pieces of limited edition Bruery merchandise. The Reserve Society members are also granted first rights, and often exclusive rights, to some of The Bruery’s most esoteric beers along with a discount on their purchases.

For The Bruery, the $295 membership means cash flow that will allow them to brew their many unique beers that often lay dormant in oak barrels for up to three years before distribution. Overhead on a brewery is quite high and the costs involved in barrel aging beers rather than selling them immediately are very hard to manage without the support of the Reserve Society.

It’s a win-win situation. Craft beer fanatics get their hands on the beer that they love and The Bruery can brew those very beers rather than worry about paying their water bill on time.

For more information on The Bruery’s Reserve Society, you can visit the company website.

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