Rogue Ales & Spirits Reveals New Look for Dead Guy Ale, 12 oz. Cans

rogue dead guy ale

Newport, OR — Rogue Ales & Spirits reveals a fresh new look for its Dead Guy Ale and introduces 12-ounce cans for the first time. The updated design features a bigger and bolder Dead Guy, who has come down off his barrel, with a black, white and silver color scheme.

Dead Guy Ale labels spanning 26 years

“There were a number of iterations, but the idea came out pretty quickly,” said Rogue’s Creative Director Hagen Moore. “We wanted to make the Dead Guy larger than life, and have him stand out in a simple and unique way.”

Originally brewed and bottled in 1990 as a Dia de los Muertos beer for a Portland Tex-Mex restaurant, Dead Guy Ale quickly became a favorite among craft beer drinkers. For the last 26 years, the Dead Guy Ale label featured a beer-clutching skeleton with crossed arms and a beehive hat sitting on a barrel. Although
there have been small tweaks to the label over the years, this new look marks the first major redesign for Dead Guy Ale’s packaging. From its inauspicious beginnings to becoming one of the most recognized bottles in craft beer, the Dead Guy Ale label has always been designed in-house. See the early sketch of the Dead Guy to the right.

Dead Guy Ale’s new look will be available in 12-ounce and 22-ounce bottles, and in all new 12-ounce cans starting February 15. For more information about the history of Dead Guy Ale, visit our blog. Get an audiovisual experience of the cans here. For more information about the Revolution, visit rogue.com.

Rogue Ales & Spirits
Rogue Ales & Spirits is an agri-fermenter founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 1,800 awards for taste, quality and packaging and is available in all 50 states as well as 54 countries. Since 2008, Rogue has remained committed to saving the terroir of Oregon hops, barley, rye, wheat, honey, jalapeños, and pumpkins one acre at a time by growing its own. Rogue Ales & Spirits  2320 OSU Drive  Newport OR  97365  

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.