Chemainus, BC – &#%@ happens in this thing called life and Riot Brewing Co embraces it head-on with their beers. And as of March 2017, they have packaging that takes it to the next level. Three of their beers are now in cans that shout out loud and clear just what a riot life really is.
The Chemainus, BC brewery partnered with the team at The Brandit to create conceptual illustrations and lettering that celebrate their irreverent, “Life’s a Riot,” attitude. The colors are bright and big and the stories told by the drawings pack even more punch.
“It’s not every day a client tells you, ‘That’s f***ing rad’ during a presentation,” said Matt Ebbing, Associate Creative Director at The Brandit, “and with a beer named Junk Punk, I’m glad we didn’t come up short! Ally, Ralf and Morgan [of Riot Brewing Co.] made it clear early on in the design process that we needn’t tip-toe around their personality—so we sunk our teeth into all the counter-culture, skate and punk scene glory that shaped who these brewers are. A lot of attitude in this beer packaging, but it’s always fun, never mean or scary.”
Been working on a skate trick and finally nailed it? Crack open a Lipslide Lager to celebrate. Reminiscing about that time you were punched in the junk or saw someone else get punched in the junk (admit it, you laughed)? Junk Punch IPA will sympathize (or laugh) with you. Got that certain someone (romantic or not) that helps you get through life—despite nearly losing your heads? Life Partners Pale Ale will be there the next time you need to make up.
Life’s a riot, what better way to embrace it than to drink a can of Riot Beer and celebrate making it through another day?
About The Brandit
The Brandit is a boutique graphic design, brand development and marketing agency. Our creative talent and unwavering devotion to results allows us to create brands that are… Compelling. Strategic. Powerful. Timeless. Awesome. We create brands that work. www.thebrandit.com