Redhook: ‘Getting Married Is So Gay’

The Redhook Brewery certainly pushed some buttons last year when it launched a rather crude ad campaign littered with frat-boy humor.

Now, Redhook has gone political in its latest ad campaign in support of same-sex marriage. The company is calling it their “So Gay” campaign and they hope to influence voter opinion on the issue of gay marriage.

Below is a press release with more details on the campaign from the company’s Seattle-based ad agency, Frank Unlimited

SEATTLE —Prior to Election Day, in Washington State, craft beer Redhook has adapted its ongoing, “He’s Redhook” advertising to take a stand pro same-sex marriage, on the state’s Referendum 74. The work is by advertising agency Frank Unlimited, Seattle.

The long-running campaign has offered “Redhook’s”?wiseguy opinions—as if Redhook were a person—and now has him saying, “Getting married is so gay. It’s about time.” Beneath that, text goes on record: “Redhook supports equality on November 6.”

Previous opinions have all been apolitical, e.g. “Redhook predicts they’ll move the fences in [at Safeco Field] next year,” or, on a roadside construction site billboard, “Redhook is betting the over on this tunnel project.” The “So Gay”?ad runs online, on news and sports sites, geo-targeted to Washington.

Frank Unlimited creative credits go to creative director/art director Zach Hitner and creative director/copywriter Forrest Healy. Photography is by Curtis Jackson, Seattle.

Redhook, Woodinville, Wa. & Portsmouth, N.H., is a division of Craft Brewers Alliance, Inc. (NASDAQ: HOOK), Portland, Ore. www.redhook.com craftbrewers.com

Frank Unlimited, Seattle, is a creatively driven, full-service advertising agency with clients including Sound Credit Union, Seattle Cancer Care Alliance, Redhook Ale Brewery, Full Circle organic foods and The Everett Clinic. www.frankunlimited.com

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.