New Belgium Brewing is getting in on the gluten-free beer game and plans to introduce a pair of “gluten-reduced” offerings in January.
Using an enzyme to break down gluten proteins, New Belgium’s new products boast the familiar “crafted to remove gluten” language on their labels. In a press statement, the company said both of its new “Glütiny” beers meet the FDA standard for “gluten-free” of 20 parts per million.
“When we started experimenting with the recipes, we wanted to create beers that our most adventurous craft beer drinkers would enjoy” spokesman Bryan Simpson said in a press statement. “We didn’t want to compromise on flavor, mouthfeel or body. These beers deliver the full flavored experience craft drinkers expect foremost with the added benefit of being gluten-reduced.”
Six-packs of Glütiny Golden Ale and Glütiny Pale Ale will retail for $9.99, the company said.
New Belgium joins Craft Brew Alliance, which makes the Omission line of gluten-reduced beers, as well as Stone Brewing, which rolled “Delicious IPA” earlier this year, as the major craft beer suppliers selling products in the gluten-free space.
It should be noted, however, that all three companies are brewing with barley, a grain containing gluten, and using a special enzyme to treat their products. That means none of the above-mentioned beers are actually gluten-free, according to the Alcohol and Tobacco Tax and Trade Bureau (TTB), which monitors labeling.
Sales of gluten-free food and beverages are expected to reach $6.6 billion in sales by 2017, according to a report from Packaged Facts.
More details are included in New Belgium’s press release, below.
Ft. Collins, Colo. — New Belgium Brewing joins the mutiny against gluten by hoisting pints of its new Glütiny ales. The brewery’s latest year-round offerings, Glütiny Pale Ale and Glütiny Golden Ale, give discerning craft beer drinkers uncompromised choices in the gluten-reduced category. The two beers will be available in New Belgium markets mid-January, 2016.
Glütiny Golden Ale
New Belgium dosed Glütiny Golden Ale with Nugget, Goldings and Cascade hops, and then dry-hopped it again with Cascade. These bright, floral hops lend grapefruit and subtle herb notes to the wash of bready-sweet malts. An addition of oats adds a layer of smoothness to the mouthfeel. At 5.2 percent ABV and 20 IBUs, Glütiny Golden Ale is a sessionable, flavorful ale that starts sweet and ends crisp.
Glütiny Pale Ale
Glütiny Pale Ale has a hefty dose of exotic Equinox hops, which bring out guava, papaya and stone fruits lending to a sweet, slightly toasty malt flavor. Additional hops include chinook, cascade and crystal. The beer starts with a light sweetness that slides into a balanced bitterness. The mouthfeel is juicy with a crisp finish. Glütiny Pale Ale comes in at 6 percent ABV and 30 IBUs.
For both beers, New Belgium’s brewers used an enzyme to break down the proteins that trigger a reaction from gluten-sensitive consumers. The beers are technically gluten-removed rather than gluten free, but fall well within the FDA’s guidelines of less than 20ppm. All New Belgium gluten-reduced beers will come in under 10ppm.
“When we started experimenting with the recipes, we wanted to create beers that our most adventurous craft beer drinkers would enjoy” said Bryan Simpson, spokesperson for New Belgium Brewing. “We didn’t want to compromise on flavor, mouthfeel or body. These beers deliver the full flavored experience craft drinkers expect foremost with the added benefit of being gluten-reduced.”
New Belgium’s Glütiny ales retail for a suggested price $9.99 a six pack.
For more information about New Belgium Brewing, visit NewBelgium.com. You can also follow New Belgium on Facebook at Facebook.com/NewBelgium and Twitter @NewBelgium.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s Most Freedom-Centered Workplaces, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at NewBelgium.com.