New Belgium Lands New Distribution in Alabama

New Belgium will distribute throughout Alabama beginning in January after signing agreements with four wholesalers in the state. The addition of Alabama will expand the brewery’s footprint to 36 states.

The northern, southwestern, south central and east central territories of the state will be handled by Supreme Beverage, Gulf Distributing, Allstate Beverage and Premium Beverage, respectively.

“We interviewed a lot of great wholesalers in the area and we’re very excited about where we’ve landed,” said Jeff Sipes, New Belgium’s Southeast Regional Sales Director.

In November, the brewery announced its plans to double its wood beer aging capacity by adding 32 new French Oak foeders to its Fort Collins, Colo. headquarters by the end of the year. The company said the expansion would allow current growth trends to continue while it worked to build its second production facility in Asheville, N.C.

The brewery, the country’s third largest, has plans to be available in all 50 states by 2018.

The full press release is below:

Fort Collins, CO — New Belgium Brewing will begin distributing beer throughout Alabama as of January 27th, 2014. The “Yellowhammer” state will be New Belgium’s 36th state of distribution. Initial offerings include Fat Tire, Ranger IPA, Spring Blonde (seasonal), Sanpshot Wheat, Shift, Trippel and the Lips of Faith series. The rollout will feature 12-oz and 22-oz bottles, 12-pz cans and draft.

New Belgium is pleased to be partnering with:

  • Supreme Beverage (Miller/Coors) Northern AL
  • Gulf Distributing (Miller/Coors) South Western AL
  • Allstate Beverage (Miller/Coors) South Central AL
  • Premium Beverage (Miller/Coors) East Central AL

“We interviewed a lot of great wholesalers in the area and we’re very excited about where we’ve landed,” said New Belgium’s Southeast Regional Sales Director, Jeff Sipes. “We look forward to making new friends, learning new things and contributing to Alabama’s thriving beer and food scene.”

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of the World Blue’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at

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