National Beer Wholesalers Association Announces Speakers for 80th Annual Convention and Trade Show

ALEXANDRIA, Va.– The National Beer Wholesalers Association (NBWA) today announced that Joao Castro Neves, North America President and Chief Executive Officer of Anheuser-Busch, and Ronald den Elzen, CEO of HEINEKEN USA, will speak during NBWA’s 80th Annual Convention and Trade Show. Castro Neves will speak during the general session on Tuesday, October 10, and den Elzen will speak during the Monday, October 9, general session. The convention will take place October 8 – 11, 2017, at Caesars Palace in Las Vegas, Nevada.

“Beer category health is top of mind for all segments of the beer industry. Brewers, distributors, retailers and consumers are thirsty for ways to grow volume and maintain relevance in today’s rapidly changing, competitive marketplace,” said NBWA President & CEO Craig Purser. “Both Joao and Ronald will address what opportunities they see for the industry to work together to strengthen the category for all participants.”

In addition to Castro Neves and den Elzen, NBWA’s general session will feature speakers Dana Perino, former White House press secretary, co-host of Fox News Channel’s The Five, and renowned sportscaster Brent Musburger. The convention also will include 22 education seminars taught by the industry’s leading experts and a two-day Trade Show filled with vendors featuring innovative products and services for beer distributors.

Registration is available online at Hotel accommodations at Caesars Palace can be made online or by calling (866) 227-5944.

For more details, please visit the convention page of NBWA’s website at Follow #NBWAVegas on social media for additional updates.


The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit For additional updates from NBWA, follow @NBWABeer on Twitter, like NBWA on Facebook, follow NBWA on Instagram and subscribe to NBWA’s YouTube channel.

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