Most Interesting Man Seeks Attaché For New York City Masquerade Gala

NEW YORK – Dos Equis is giving five fans the opportunity to assist The Most Interesting Man at the brands Masquerade Gala, a private event in New York City in November. The Most Interesting Man is opening up his wooden chest of interesting things, taking out his favorite mask, and looking for a few compadres to join in on the experience.

Fans of The Most Interesting Man will have the opportunity to assist him at the private event, but only if they can prove they are deserving of the honor. In 150 words or less, applicants must share what else they believe he stores in his most interesting chest.

Five creative respondents will be flown to New York City and attend the private event as The Most Interesting Man’s attaché. In addition to attending the event, his attaché may be asked to greet other guests, contribute to a blog documenting their experience, take photographs that capture the excitement of the moment, and perform any other duties deemed necessary.

Head to to apply and stay current with information regarding the Most Interesting Academy, or follow Dos Equis via Twitter ( Dos Equis will be accepting applications from October 1, 2012 through 11:59 p.m. ET on October 31.

The Most Interesting Masquerade is part of Dos Equis’ ongoing effort to encourage adventure seekers around the world to stay thirsty.

Applicants must be legal residents of the 50 United States or the District of Columbia, 21 or over. No purchase is necessary to participate in the search or to be selected as an attaché and eligibility requirements are listed in full at online at

Winners will receive: Round trip airfare to New York City, car service to and from the airport, two nights stay at a boutique hotel, transportation to and from the Masquerade, a digital camera and $150 per diem.


HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive U.S. importer for the Dos Equis, Tecate, Tecate Light, Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA—sponsored Taxi MagicÔäó application from your smartphone at Please visit

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.