STILLWATER, Minn. — Lift Bridge Brewing Company, Stillwater’s first craft brewery since Prohibition, today announced that it will begin producing its craft beer in 12-ounce cans. The decision was made based on production cost efficiencies and a desire to become more sustainable over time. The new cans will be distributed progressively over the course of summer 2018 to all markets where LiftBridge Brewing Company products are sold.
As Lift Bridge Brewing Company increases its production to target a projected five-year period of growth at an average of 20 percent per year, the adoption of the 12-ounce can will allow the company to save an estimated 1,650,000 pounds in materials in 2019 and reduce overhead costs. Recent technological advancements in the canning industry have significantly lowered breweries’ capital expenditures, and the canning process enables Lift Bridge to leave a much smaller carbon footprint due to lighter transportation and the cans’ recycling process.
“The 12-ounce can production model is a perfect fit for Lift Bridge as we ramp up production, build a new facility and look to expand to new markets,” said Brad Glynn, Co-founder and VP of Marketing at Lift Bridge Brewing Company. “Customers will still continue to enjoy the same great taste of Lift Bridge brews, and our industry research has shown positive reception of canned products among craft beer enthusiasts nationwide since they are more convenient and environmentally-friendly.”
12-ounce cans will steadily replace 12-ounce glass bottles over the course of the next six months. Lift Bridge’s signature brews, Farm Girl Saison and Hop Dish IPA, will be available in 12-ounce cans in six packs and 12 packs throughout all current territories by the end of July, and other brews, including a 12 pack sampler, will be available by September. Specialty brews, such as the Commander Barleywine, will continue to be produced in a 750 ml glass bottle.
12-ounce cans also provide Lift Bridge design partner, Studio2, with a larger canvas in order to illustrate Lift Bridge’s brand image and continue to produce award-winning packaging. LiftBridge cans and packaging have received honors from The American Graphic Design Awards, The Davey Awards and The American Package Design Awards.
Lift Bridge beers and sodas can be found throughout Minnesota and Wisconsin, and in Eastern North Dakota. To learn more about Lift Bridge Brewing Company, visit www.liftbridgebrewery.com and www.liftbridgesoda.com.
About Lift Bridge Brewing Company
Since 2008, Lift Bridge Brewing Company has created quality craft beers that supply adults with what they need to slow down and enjoy life. Through every can, bottle or tap pull, Lift Bridge wants drinkers to taste the history of Stillwater, the pride and fun the company has in its creation and the uncompromising natural ingredients used during the brewing process. Ultimately, the company hopes to provide consumers with an experience that makes them proud to call themselves a beer drinker. Lift Bridge Brewing Company also began crafting sodas in 2015, creating high-end, non-alcoholic beverages with more attention to flavor and style under Lift Bridge Soda Co. Log on to www.liftbridgebrewery.com or follow the company on Facebook, Instagram and Twitter for more information.