DENVER, CO – Venice, California-based House Beer is excited to announce their partnership with Elite Brands, the 2017 Craft Beer Wholesaler of the Year, for distribution of their premium crafted lager throughout Colorado. Beginning in June, House will be available on draught and in 12 oz cans in bars and restaurants and their 12oz cans will also be available in 6-packs and 12-packs at retail outlets.
“We are very excited about our launch into Colorado, which is not only an amazing state with a great craft beer scene, but also a place where we feel the consumer is ready for our beer. We are even more excited about our partnership with a premier wholesaler in Elite Brands, how we fit into their portfolio, and the rapport we have already built with their team. The Colorado market was only a matter of time for us and the excitement and enthusiasm we received from Elite about our brand made us feel like now was the perfect time to launch House,” said Brendan Sindell, Founder and President of House Beer.
A team from House will join wholesaler Elite Brands the week of June 12, where they will kick off the distribution launch with a series of “House Parties” at bars across the Front Range.
Confirmed parties are listed below, watch the Elite Brands Facebook page for additional information:
Location: Tooey’s Off Colfax
Address: 1521 N. Marion Street
Date & Time: Monday, June 12 – 9pm
Location: Tap Fourteen Rooftop Beer Garden
Address: 1920 Blake Street
Date & Time: Thursday, June 15 – 5-7pm
Location: It’s Brother Bar & Grill
Address: 1920 Market Street
Date & Time: Friday, June 30 – Time TBD
“We are excited to welcome House Beer to Colorado and partner with the House Team,” said Terry Cekola, President & Owner of Elite Brands. “House Beer will fill a unique place in our portfolio offering a premium crafted lager with the growing millennial population in Colorado in mind. Likewise, as the market looks towards more sessionable styles of beer, House will be a great option for Colorado consumers and their active lifestyles.”
Along with Colorado, House Beer is distributed throughout Southern California, Northern California, New York City, Pittsburgh, and has plans for further expansion in 2017.
About House Beer
House Beer is a Venice, CA-based company that was started with the single goal of being the preferred beer for the discerning millennial consumer. House is a modern yet classic brand informed by the Venice Beach lifestyle, building a lifelong relationship with their customers through their premium crafted lager. With only one beer, House Beer bridges the gap between micro & domestic beers with a pale lager that is crafted to simply be the perfect beer, and nothing less. Learn more at www.housebeer.us and www.instagram.com/housebeer.
About Elite Brands
Elite Brands of Colorado is a company with a lifetime of experience in the alcoholic beverage distribution industry. Representing the finest producers of wine, beer and spirits in the state of Colorado, Elite’s highly-educated and driven sales staff carefully evaluates every potential brand and beverage for quality, sales and mutual growth potential before they’re selected for a place in the company’s portfolio. With the goal of providing accurate and efficient deliveries to its customers, Elite canvasses the state daily – from the downtown bars and restaurants of Denver to retail stores near the peaks of Telluride, and just about everywhere in between. Learn more at www.elite-brands.com and www.facebook.com/elitebrandsco.