ASHEVILLE, N.C. – Highland Brewing Company has teamed up with Nathaniel Rateliff & The Night Sweats to create a signature beer, Half Yüszch, for the band’s sold out May 11 tour stop at the iconic Asheville brewery. Half Yüszch is a Czech-style Pilsner whose name is inspired by a yüszch (meaning usual) tradition for the band where they drink a beer and take a shot. Thus, a beer is a Half Yüszch.
Half Yüszch will be sold on draft and in cans designed by local artist Drew Findley on May 11. $1 from each beer sold will support The Marigold Project, a foundation established by Nathaniel Rateliff to address issues of economic and social justice. Half Yüszch will also be available on draft at the sold out shows in Charlotte, N.C. (5/8) and Raleigh, N.C (5/9).
For fans who were unable to get tickets to the sold-out Nathaniel Rateliff & The Night Sweats show on May 11, Highland will host a listening party of Tearing at the Seams, Nathaniel Rateliff & The Night Sweats’ newly released album, on Thursday, May 10. Half Yüszch will be available in 6-pack cans and on draft at the listening party.
A classic rendition of a classic style, Half Yüszch is a dry, drinkable, and refreshing Czech Pilsner. Weyerman Pilsner malt imparts a clean and elegant mouthfeel, while Saaz hops contribute mild earthy, floral, and herbaceous aromas. Asheville’s soft mountain water, similar to that of Bohemia, allows for the delicate hops and malt notes to shine. Crisp and crushable, Half Yüszch is the perfect beer to pair with an evening of restless and soulful music.
Nathaniel Rateliff & The Night Sweats are currently on tour in support of their new album, Tearing at The Seams. The album is currently available at: http://found.ee/NRNStats. The single “You Worry Me” was #1 at AAA radio for eight consecutive weeks, and the album has more than 22M streams worldwide.
ABOUT HIGHLAND BREWING
Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. With a portfolio that is equal parts established and inventive, Highland is known for consistently excellent beer. Proudly regional, Highland is distributed in North Carolina, South Carolina, Virginia, Tennessee, Georgia, Florida, and Kentucky. Annual production around 46,000 barrels makes Highland is the largest independent family-owned brewery born in the Southeast and it has the third largest solar array in an American craft brewery. The brewery is in a rehabilitated manufacturing facility on a hilltop, affording space for thousands of visitors to enjoy limited release beers,
tours, and live music. In addition, the event center and rooftop can be reserved for private events. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and has 50 full-time employees. More information is at www.highlandbrewing.com.
ABOUT NATHANIEL RATELIFF & THE NIGHT SWEATS
”For a long time I always had to go off on my own,” says Nathaniel Rateliff of his creative process. “For the first Night Sweats record, I demo’ed everything up and created most of the parts. But for this new record, I felt like we’d all spent so much time on the road that we should all go off somewhere together. We should have that experience together. I wanted the guys to feel like they were giving something to the project beyond just playing.”
In other words, the Missouri-bred, Denver-based frontman wanted to make the band disappear along with him—out in the middle of the desert at first, and then deep in the woods. The result is the aptly titled Tearing at the Seams, a vivacious and inventive full-band record, with significant contributions from all eight members of The Night Sweats. These songs are grounded in old-school soul and r&b but are far too urgent for the retro or revivalist tag. There are familiar elements of soul and garage rock, but also jazz and folk and even country: the crackling energy on opener “Shoe Boot,” the cathartic sing-along of “Coolin’ Out,” the melancholy folk of the closing title track. “The future of this band is to take everything we’ve ever done in the past and just do it with our own little twist,” says Rateliff. “I hear that in my favorite bands. They just sucked everything up.”
ABOUT THE MARIGOLD PROJECT
The Marigold Project supports community and nonprofit organizations working on issues of economic and social justice.
The Marigold Project believes that all people deserve to be treated with respect. In order to move forward together, The Marigold Project seeks to fund strategies that solve problems caused by income inequality, boost civic engagement, spark creativity, offer equitable access to growing and eating good food, and encourage gender and racial justice. Funds we raise each year will be granted to organizations that propel our mission forward.
We know that how we operate in this space is just as important as the work we fund. We pledge to move ahead in humility and curiosity. We are here to learn from those who have spent their lives doing this work; we will call attention to it. We will share it. We will amplify it. For more information: the-marigold-project.org