Highland Brewing Company will roll out an entirely new look in labeling, packaging, point of sale, marketing and even in the brewery’s tasting room. Highland Brewing Company will now sport imagery of the Blue Ridge Mountains, a bold and iconic pioneer’s compass and the clear messaging that Highland is Asheville’s first brewery.
- BREWERY TYPE
- Production - Regional
12 Old Charlotte Hwy, Ste 200
Asheville, NC 28803 United States
- Highland Brewing Company began in the basement of Barley's Taproom in downtown Asheville, North Carolina, in 1994. It was founded by Oscar Wong, a Jamaican man of Chinese descent and an engineer by trade, and two brewers, one of whom is the brewmaster today. The brand was developed in honor of the Scots-Irish who settled in the Appalachian mountains of NC. Wong always loved beer and started this second career as "a fun project," when there were no other breweries in the city. Today, Asheville has one of the most dynamic beer industries on the east coast, and Highland has grown from the basement brewery to a regional powerhouse, distributing in nine states and growing. Highland is committed to quality, integrity, and respect, with a mission to be the craft brewery of choice in the Southeast.
- ANNUAL PRODUCTION
- DO YOU WORK FOR THIS BREWERY?
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Berry up to the bar for Big Briar Tart Raspberry Ale from Highland Brewing in Asheville, NC. This new seasonal hits the market in late April but the first kegs are tapped April 28 at the brewery.
Some of the best vacation days are unplanned – snow days, being a tourist in your own town, or a spontaneous day trip. Relish the unscheduled time with Daycation IPA, Highland’s portfolio linchpin and, at 4.9% ABV, the potential for any day to be a Daycation.
With six hop varieties, 6% ABV, and 60 IBUs, Highland’s new seasonal, Southern Sixer IPA, will have hop fiends grabbing another six-pack. Great hops and a deep dive into sensory panels and dry hop trials led this complex IPA to its final form.
Highland Brewing Company will release limited quantities of Black Watch Double Chocolate Milk Stout on Black Friday, November 25, 2016, at the brewery. Black Watch is part of Highland’s Warrior Series: big beers in small batches.
Imagine calling a business meeting on a Sunday, in the morning, without serving coffee. Then add instructions: Don’t eat breakfast or drink coffee before arriving, and IF you brush your teeth, make it at least an hour before you arrive. As the group leader, you’d rightly expect attendance to hover near zero. But there is a time and place where everyone shows up. Hungry and uncaffeinated, employees arrive at Highland Brewing Company for one Sunday morning assignment: deciding the flavor profile for this year’s batch of Cold Mountain Winter Ale.
A Highland Brewing Company perennial favorite, Thunderstruck Coffee Porter, is back this October with two coffee infusions. The lightly caffeinated, cool weather beverage is a collaboration between Highland and Dynamite Roasting Company.
Towers of empty ruby red beer cans await being filled and chilled at Highland Brewing. When they are released on September 16, Gaelic Ale will go outdoors in a big way. Brewed and bottled since 1994, 12-ounce cans will be available in all areas where Highland is sold. Gaelic Ale has long been the top-selling native beer in North Carolina.
Highland Brewing Company today announced the upcoming release of Highland Mandarina IPA, an aromatic, citrus India pale ale brewed with California oranges. Available on draft and in cans, the sessionable brew will hit Highland’s tasting room and store shelves in late June, in time for Fourth of July festivities.
Highland Brewing Company will release Saw-Whet Saison, the first of three new seasonal beers, on Jan. 29, 2016, in the brewery’s tasting room. It will be followed by Early’s Hoppy Wheat in April and Lost Cove Kolsch in June.
Highland Brewing Company will release Black Watch, the second brew of its high-gravity, limited release Warrior Series on Black Friday, Nov. 27, 2015. The Warrior Series and this double chocolate milk stout demonstrate the brewery’s move to experiment with bolder styles and higher gravity beers.
Highland Brewing Company is surging with energy, forming a path paved with beer styles rarely seen from this regional brewery.
Highland Brewing is investing $5 million into a facility expansion that will enable the company, which is based in Asheville, N.C., to boost annual capacity by 60,000 barrels and create additional jobs. Backed by bank loans and some gradual tax incentives offered up by the Economic Development Coalition for Asheville-Buncombe County (EDC), the brewery plans to occupy an additional 30,000 sq. ft. of its current building with new tanks and a bottling line.
Asheville, NC – Twenty years has passed since Highland first opened its creaky basement door, in a town otherwise bereft of breweries.
Year Round Beers
|Highland Pilsner||American-Style Pilsener|
|St. Terese's Pale Ale||Pale Ale|
|Black Mocha Stout||Imperial Stout|
|King MacAlpin||Double IPA|
|King MacAlpin (2016)||Double IPA|
No Longer Available
|Cattail Peak Wheat||Wheat Ale|
|Tasgall Ale||Scottish Ale|
|Black Mtn Bitter||Ordinary Bitter best Bitter ESB|
|20th Anniversary Scotch Ale||Scottish Ale|