Asheville, NC — Hi-Wire Brewing will be releasing a new year-round flagship this January in place of their Prime-Time Session Pale Ale. Customers will now be able to enjoy Hi-Wire Brewing’s latest creation and year-round flagship, Lo-Pitch Juicy India Pale Ale (4.9% ABV), scheduled to hit shelves and both of Hi-Wire’s taprooms by early January 2017.
Hi-Wire Brewing’s decision to phase out Prime-Time Session Pale Ale was as strategic, as it was difficult. Co-owner, Chris Frosaker notes, “we decided to make the switch from Prime-Time Session Pale Ale to Lo-Pitch Juicy IPA to modernize our core-lineup. While Prime-Time is a very well made, delicious beer, Lo-Pitch has the big, juicy hop flavors and aroma that modern IPA drinkers are looking for. Plus, at only 4.9% ABV, this is a great every-day option as your go-to beer.”
The Prime-Time Session Pale Ale will always have a place in the heart of the Hi-Wire Brewing team, but its production will be severely dwindled by the end of 2016. Moving forward, Prime-Time Session Pale will only be available on draft in Hi-Wire’s taprooms, and will see limited bottle distribution in mixed 12-packs.
Capitalizing on the next generation of explosive IPA drinkers, Hi-Wire Brewing feels confident Lo-Pitch Juicy IPA will have broad appeal. This thirst quenching, easy drinking IPA packs a bright citrus hop punch. Made with juicy American hops and a light malt bill, Lo-Pitch is the perfect pairing for sandy shores, mountain tops, or your bestie’s birthday party. Welcome Lo-Pitch Juicy IPA to the flagship family, because Hi-Wire Brewing does not see it going anywhere anytime soon.
Lo-Pitch Juicy IPA will be available in six-packs in Hi-Wire’s entire distribution footprint and available on draft in both taprooms starting in January. Join Hi-Wire as they celebrate the beginning of a new era, and say goodbye to an old friend.
About Hi-Wire Brewing:
Located in Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced ales and lagers, most notably Hi-W ire Lager, Bed of Nails Brown, and Hi-Pitch IPA. They have two locations in Asheville: the 27,000 square foot Big Top Production Facility & Taproom located half a mile from the Biltmore Estate and the South Slope Specialty Brewery & Taproom located in the South Slope region of downtown. Hi-Wire was awarded the most medals at the 2014 NC Brewer’s Cup and was named Best New North Carolina Brewery of 2013 by RateBeer. Most recently, the Zirkusfest Oktoberfest Lager won gold at the 2016 Great American Beer Festival® in the German-Style Maerzen category. Their award-winning beers can be found on draft and in bottles across North Carolina, South Carolina,