WHITE PLAINS, N.Y. — Heineken USA today announced that Heineken and Dos Equis have earned the advertising industry’s highly-coveted CLIO awards for creative excellence in the Film and Film Campaign categories, respectively.
Heineken’s “The Entrance,” which became a rapid YouTube sensation and registered more than four million views in its first three weeks, earned a Gold CLIO award in the film category. The short film demonstrates the confidence, open-mindedness and resourcefulness of a Heineken “Man of the World”, and kicked off the new global campaign that Heineken enthusiasts and CLIO judges embraced.
Dos Equis’s “The Most Interesting Man in the World” took home a Gold CLIO Award in the category of Film Campaign. The campaign has played a significant role in making the Dos Equis brand one of the fastest growing import beer brands in the U.S., and one of the most popular global beer brands on Facebook.
“Winning CLIOs for “The Entrance” and “The Most Interesting Man in the World” is a testament to the creative thinking and innovative marketing being executed across the Heineken USA portfolio,” said Lesya Lysyj, chief marketing officer for Heineken USA. “Both works helped Heineken USA significantly boost its digital media presence and generated great enthusiasm among our consumers. We strive to produce creative that engages the consumer in unique and effective ways and ensures we are part of the collective conversation.”
The CLIO Awards is one of the world’s most recognized global competitions for advertising, design, interactive and public relations honoring creative excellence and innovation. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
Fewer than 10 percent of CLIO Awards submissions survive the first round to make the prestigious CLIO Awards Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners.
To see a full list of this year’s CLIO winners, please visit: http://www.CLIOawards.com/