Heineken Americas Export and U.S. Beverage Announce Partnership

Republic of Panama (July 19, 2017) – Jose Luis Lopez Portillo, Export Director of HEINEKEN Americas Export, announced the appointment of U.S. Beverage as the United States importer of certain specialty HEINEKEN  brands which may include brands from Europe, Latin America, South America, and S.E. Asia.  Please note that these will only be brands that are not handled by affiliates, HEINEKEN USA and Five Points Trading Company.

“After an extensive review of our U.S. importation organizations, and as a result of the evolution of the U.S. market, we are excited to partner with U.S. Beverage in our strategy to build our extensive portfolio of specialty international brands,” said Mr. Lopez-Portillo. “HEINEKEN has partnered with US. in part for a number of years and has proven itself as a builder of premium brands throughout the United States. We are quite confident and excited that our partnership will provide national growth in the important U.S. market.”

Justin Fisch, Vice President- General Manager for USB added, “We are honored to continue our relationship with HEINEKEN Americas Export and their superb team of managers. We are very excited by the opportunity to take these extraordinary brands to new levels of success in the United States.”

The transition will begin immediately and include various specialty brands from HEINEKEN Americas Export

All responsibilities for sales, marketing and distribution will be handled by USB in partnership with HEINEKEN Americas Export.

About HEINEKEN

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 73,500 employees and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: ww.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

About United States Beverage

United States Beverage (USB) is a premium craft and imported beer sales and marketing company located in Stamford, Connecticut.  USB provides a national distribution network for a portfolio of premium beverage brands. 2017 commemorates United States Beverage’s 20th anniversary. www.unitedstatesbeverage.com.

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