ROCHESTER, N.Y. — A sun-filled day on the lake. A backyard barbecue with friends and family. Road-tripping through small towns and across state lines. These summer moments are great in their own unique way, and a new, limited-time- only beer is making summer even greater: Orange Honey Cream Ale, the latest in the Genesee Brew House Pilot Batch series.
Like all beers in the Pilot Batch series, this new installment is the brainchild of Dean Jones, Brewmaster for Genesee Brew House. Last spring, Jones was experimenting with a variety of ingredients and flavor profiles for beer options, and a lightbulb went off. Jones realized the untapped potential laying in front of him – in the form of many raw ingredients. A case of good fortune, thorough experimentation and beer smarts brought forth what has been coined as Orange Honey Cream Ale.
“I had all these raw ingredients at my fingertips — honey, orange peels, spices — and I thought, ‘We have to do something with these. There is something here,’” Jones said. “We were able to innovate with Cream Ale, such an underrated beer and my personal favorite, to get this outcome of a really clean, crisp, citrusy beer.”
Orange Honey Cream Ale made its debut at the annual Tap It Forward Festival, where attendees could not get enough and it was deemed a festival favorite. The in-person reviews at the festival and from inside the Genesee Beer House also matched the online reviews, and it was decided Orange Honey Cream Ale would be packaged and roll into markets this month.
Better yet — big news comes in a small package — Orange Honey Cream Ale will be the first Genesee Brew House Pilot Batch to be available in 12-ounce cans. Six-packs cans make grabbing and going (and stocking the cooler) even easier this summer. Enjoy a can while floating in the boat or stoking the bonfire.
“Cans are cool right now, and it’s nice to change it up from bottles,” Jones said. “Genesee has been in the can game for so long, and I guess what is ‘old’ is always new again, and here we are!”
In addition to cans, the limited-time- only Orange Honey Cream Ale will also be available in six-pack bottles and on draft in select bars and restaurants, including Genesee Brew House in Rochester, New York. Beer drinkers can purchase the six-pack cans and six-pack bottles at select locations throughout the East and Mid-Atlantic.
For more information about Orange Honey Cream Ale and Genesee Brew House Pilot Batch’s other beers, including new Helles Bock, visit geneseebeer.com or follow Genesee on Facebook, Twitter and Instagram. To find Orange Honey Cream Ale near you, visit Genesee’s online beer finder.
About Genesee Brew House Pilot Batch
Each beer in the Pilot Batch series is originally created and first crafted on the 20-barrel pilot system in the Genesee Brew House, and is then proudly brewed and bottled at the Genesee Brewery. Since 2012, Dean Jones, award-winning brewer with more than 25 years of brewing experience, has been the Brewmaster of the Pilot Batch system in the Genesee Brew House. He frequently collaborates with other Rochester brewers and artisans on his brews.
About the Genesee Brew House
Once a century-old packaging center, the Genesee Brew House transformed a 9,200 square-foot space into a world class beer destination. The first floor of the Brew House features interactive exhibits, multi-media content, a retail shop and a pilot brewery complete with a tasting bar. Upstairs, there is a pub-style restaurant with a 41-foot bar (hand-crafted out of old, wooden Genesee brewing tanks), outdoor terrace seating and a rooftop patio.
The Genesee Brew House tells a story of the Genesee Brewing Company that dates back to 1878. The brewery lays claim to being the oldest and one of the longest continually operating breweries in the United States. By using an eclectic mix of vintage barrels, reclaimed wood, exposed ceiling, neon signs, new technology and modern exhibits, The Brew House will bring Genesee’s story alive for generations to come.
About Genesee Brewing Company
Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers and the Original Honey Brown Lager, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non- alcoholic beverages under contracts on behalf of other companies. For more information, visit www.geneseebeer.com.