Full Sail Brewing to Re-Enter Hawaii Market

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Hood River, Oregon – Since Hawaii has a history of appreciating high-quality craft beer, Full Sail Brewing’s reintroduction to the islands is being met with enthusiasm and its fair share of mahalo.

Beginning this summer Full Sail’s Amber, Classic IPA, Pilsner, Blood Orange Wheat and Session Premium Lager, Session IPA, Session Black and Session Mashup variety pack with Lager, IPA, Wheat and Cream Ale will be cold shipped to Hawaii through Paradise Beverages, Hawaii’s premier craft-beer distributor with more than 400 employees statewide.

“We’re proud of our Oregon heritage as a craft-brewing pioneer and we want to bring something genuine and worthwhile from Oregon to Hawaii,” says Barney Brennan, Full Sail’s Hawaii sales manager.

Brennan, who’s no stranger to Hawaii’s local beer culture – having lived and worked as a brewer in both Hawaii and Hood River, Oregon – knows the cultural overlap between Oregon and Hawaii thrives in nature, the water and good vibes.

“The beer culture has grown so much here due to the high-quality local brewers and exceptional people, and we look forward to sharing in and supporting this movement,” Brennan adds.

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Citing Paradise Beverages’ cold shipping and cold storage on all islands, Full Sail’s commitment to maintaining the highest quality product for Hawaii is evident. Hawaiians who remember Full Sail’s Amber and IPA from the 90s, when it was last distributed on the islands, will be happy to hear that these are the same beers today. Amber, with a recipe that hasn’t changed since 1987, represents the industry standard in the American amber ale category. Full Sail’s 20-year-old Classic IPA recipe is a Northwest favorite. Full Sail’s hop-forward Pilsner and new-for-2016 Blood Orange Wheat are fresh innovations for Hawaii, along with the Session family of high-quality, every-occasion, go-to beers. Clean, balanced and drinkable, with a broad range of fans, Session has a place in every refrigerator on and off the islands.

Full Sail plans to expand its offering and breadth of distribution over time. Based in Hawaii, Brennan absolutely appreciates and respects the efforts that the local brewing community brings to its craft and how much things have developed.

“I believe in what we do and how we do it,” Brennan says, “and I want to share that with locals and visitors in this amazing place.”

About Full Sail Brewing Company

Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peaks of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including 150 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com.

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