BEND, OR — Deschutes Brewery will soon perform an annual holiday season ritual: the releasing of Jubelale, its festive winter seasonal ale. Jubelale, the first beer ever bottled by Deschutes Brewery, epitomizes the season with a big malty, spicy, sweetness, an assertive hop presence, and a welcome, warming alcohol temperament. A new regional artist is commissioned every year to create an original work of art, inspired by Jubelale, to be transformed into label and packaging art.
The collaborative art of Central Oregon artists Cara Thayer and Louie Van Patten adorns the label in 2011. Their work explores a ‘painted dialogue of human forms.’ They focus specifically on the hand and how it illustrates the human condition. The artists wanted to capture the essence of Jubelale from within this framework.
Cara Thayer reveals, “We wanted to create something for the outside of the bottle that was as artful as what is inside. Our goal was to do something that had a sense of action, along with creating a playful image. The beer itself was hugely inspirational for the painting, as craft beer is an art that we respect. For us, drinking Jubelale every winter is a memorable highlight of the season.”
Thayer also explained that the hand-knitted mitten and scarf reflect the handcrafted character of Jubelale, while the snowball in motion evokes the fleeting nature of winter.
Memorable works of art, like Jubelale, offer fitting tribute to any seasonal gathering one might attend. Distinctive flavors establish Jubelale as the ultimate luxury to share with friends and family.
Jubelale will be available in 6-packs, 12-packs and draft this October through December.
Roasted turkey with rosemary dressing
Slow-cooked beef brisket with apricot and apple fruit sauce
Warm pumpkin pie with real cream