Cape May, NJ — Cape May Brewing Company is pleased to announce a grand opening event. For the first time, the public is invited to experience the newest addition to the brewery’s Tasting Room at 1288 Hornet Rd in Cape May: a new, interactive, self-guided tour. The tour will be open to the public beginning Thursday, April 21, with a meet-and-greet with artist and designer David Macomber at 4pm.
While the tour has been in development for some time, plans began to be finalized during February of this year, with construction beginning the first week of March.
“Everyone through the door will get a full tour experience,” says Operations Manager Ashley Sundstrom. “The self-guided tour is essentially the experience one would get through a one-on-one tour.”
Starting with a history of the company, the tour walks each visitor through the brewing process, including where the various ingredients come from and where they go once they’re spent. Along the way, visitors can see some of the vessels used in the process, smell some of the grains and hops, and watch a live feed of the security cameras on the bottling line. Furthermore, there’s an opportunity for photos inside a fermenter, and fun facts and games throughout the tour. “And all of this is happening inside our new sour brewery,” CMBC president Ryan Krill says. “Beer is fermenting and barrel-aging along the tour.”
“We really love showing our visitors how we do what we do here,” Krill continues. “The interactive tour ensures that each visitor to the brewery has the opportunity to learn how we end up with such a great product. We’re committed to the full customer experience at Cape May Brew Co., and this new tour is not only informative, but bright and colorful, absolutely beautiful, and a lot of fun.”
Artist David Macomber designed the tour in a distinctly Southern-Shore style. “It’s the style of my personal art,” he says. “Growing up at the shore, I’ve always been inspired by my surroundings: old boardwalk signs and fishing signs. It has a lot of lettering, so that sort of found its way into the mural.”
“We really couldn’t be more pleased with David’s work,” Krill says.
“I can’t wait to show it to my friends,” Macomber adds.
The self-guided tour is part of a tremendous amount of expansion the brewery has undertaken in the past few months. In addition to their new headquarters on Breakwater Road, the company plans to expand the beer garden attached to the Tasting Room, add a new automated growler filling station, and add a new merchandise shop along with a new line of clothing.
For more information on the artist David Macomber, see his website www.davidmacomber.com. For more information on Cape May Brewing Company, including guided tour schedules and what’s on tap in the Tasting Room, see www.capemaybrewery.com or call (609) 849-9933.
About Cape May Brewing Company:
Once upon a time, twenty-something Ryan Krill earned a six-figure salary working in finance and real estate development in Manhattan, while his college roommate, Chris Henke, designed satellites. During a summer weekend at the Jersey shore, they brewed a batch of beer with Ryan’s dad that wasn’t half bad. “Should we open a brewery?” Ryan asked, only half-serious. But, by the following year, the three guys had secured a space at Cape May Airport where they concocted a makeshift brew system and honed their beer-making skills. In 2011, they started with one client. Today, there are over 380+ accounts in Jersey and Pennsylvania proudly serving the guys’ award-winning recipes. And CMBC’s fearless leaders have never looked back.