Craft brewers who have jumped on the trend of packaging their suds in aluminum are invited to submit entries in seven different categories, including ‘Best Graphics Design.’
While Brewbound hasn’t officially given out awards in the can department, we did recently honor Sixpoint Craft Ales for their decision to move from a draught-only operation into metal packaging. We expect to see brewers like Oskar Blues, 21st Amendment, Sun King and Golden Road among some of the top contenders for a “Canny.”
Below is the official press release with more details.
BROOMFIELD, CO – The best can graphics in the craft beer industry will be recognized as part of the first annual “Canny” Awards, a competition to promote craft beer in cans and highlight the high-quality, captivating graphics on canned craft beer. Awards will be presented during the Craft Brewers Conference, May 2-5 in San Diego, Calif.
The “Canny” Awards honor craft beer and the distinctive graphics created in an industry known for unique brands and brews. The competition is sponsored by four leading suppliers to the canned craft beer industry — Ball Corporation, Cask Brewing Systems, Hi-Cone and Mumm Products.
The Canny Awards is open to any canned craft beer in North America. Entries are now being accepted through March 31. Craft brewers can submit up to three entries per brewery and may choose from seven categories to enter. One design may be entered in multiple categories (up to three).
Independent judges will award an Overall Can Design trophy to the top three designs, as well as first-place awards in each of the seven categories:
- Best Shelf Presence
- Best Graphics Design
- Best Use of Color
- Best Seasonal
- Best Character
- Best Illustration of Beer Name
- Best Local Tie-In (State, Town, Geography, Local Activity)
Winners will receive a custom Canny Award trophy that includes their can graphics and recognition at the Craft Brewers Conference and in industry publications. For a complete set of guidelines and rules and an entry form, search for “Canny Awards” on Facebook and Twitter.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com.
Cask Brewing Systems launched the canned craft beer revolution when it introduced affordable, small footprint, high-performance canning systems. Cask Brewing puts cans in the hands of craft brewers and their customers worldwide.
Hi-Cone is a leading supplier of plastic-based multipackaging systems for global beer, soft drink, pharmaceutical and general consumer products industries. Hi-Cone is a division of Illinois Tool Works Inc. (NYSE: ITW), a diversified manufacturer of advanced industrial technology.
Mumm Products is a leading supplier of beverage multi-pack packaging and equipment to craft brewers and retailers. Mumm offers tailored products for craft brewers in partnership with Hi-Cone. Mumm supplies low-weight photodegradable carriers to minimize environmental impact and highly efficient application equipment to save labor.