KANSAS CITY, Mo. — Boulevard Brewing Company today announced it has entered into a sponsorship agreement with Major League Soccer’s Sporting KC to become the official craft beer sponsor of the team. The five-year deal expands last season’s informal partnership between the two homegrown organizations.
“This has been in the works for a long time,” said Jeremy Ragonese, Boulevard’s Director of Marketing. “Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit.”
The brewery will serve as title sponsor of the Boulevard Members’ Club, enjoyed by fans before, during and after games at Sporting Park. The club — adjacent to the Members’ Stand — is home to the most vocal supporters of Sporting KC. In conjunction with its local distributor, Central States Beverage, Boulevard will also implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery’s partner in the new agreement.
“The synergy between our two brands has been incredible, so we’re obviously thrilled to continue the partnership in an even bigger way,” said Andy Tretiak, Chief Marketing Officer of Sporting Club. “We’re already working on some cool new programs for the upcoming season.”
About Sporting Kansas City
The only professional sports organization in Kansas City with local ownership, Sporting KC plays at state-of-the-art Sporting Park. The team recently opened a world-class training center at Swope Park and sponsors the Sporting KC Academy, designed to help local youth develop into homegrown talent. Sporting Kansas City is a charter member of Major League Soccer, and will mark its 18th season in 2013. The team finished in first place in the Eastern Conference each of the last two seasons. As winners of the 2012 Lamar Hunt U.S. Open Cup, Sporting KC will represent Major League Soccer in the 2013-14 CONCACAF Champions League.
About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are distributed in 25 states and in the District of Columbia.