Duvel Moortgat USA VP of sales Bobby Dykstra and VP of marketing Natalie Gershon discuss plans for the Boulevard and Brewery Ommegang brands, trends during the COVID-19 pandemic and their strategy for the next six months.

When Ginger Lemon Radler made its debut in the summer of 2014, it became immediately clear that we were on to something. As summer approaches, we wanted to introduce a new flavor to match the long hot days ahead.

For decades Boulevard fans have enjoyed the iconic flavor of Unfiltered Wheat Bear, the most approachable craft beer known to humankind. The passion and expertise of our brewers are on full display when you crack one open and smell the subtle aromas of lemon and bready malt.

Boulevard Beverage Co., a “side hustle” from Boulevard Brewing focusing on projects outside its traditional beer homeland, today announced a luscious new line: Quirk Spiked & Sparkling.

Boulevard Brewing Co. is excited to announce a partnership with PlayStation where the two will commemorate the release of the upcoming PlayStation exclusive game, The Last of Us Part II, with special-edition Boulevard Space Camper Cosmic IPA six-packs and a chance to win a PlayStation®4 Pro system.

Out-of-office message on, cold drink in hand, a vision of swaying palms and turquoise water—Boulevard’s latest Fling cocktail release will transport you to a South Beach state of mind, where the music is hot, the cars are cool, and the mint is muddled. 

In a groundbreaking partnership with Paramount Pictures’ A Quiet Place Part II, Boulevard Brewing Company announced the release of a new packaging format for its popular, award-winning Tank 7 beer.

In this week’s Press Clips: German brewer Gilde reveals its U.S. expansion plans in North Carolina; Pennsylvania lawmakers lower brewery sales tax; North Carolina paves the way for alcohol sales at college sporting events; and more news.

Almost 30 years ago, Boulevard founder John McDonald began sharing kegs of beer with the local arts community at Friday gallery openings, drawing people into the urban core in the spirit of exploration. These celebrations of creativity sprouted spontaneously throughout the country to become First Fridays, a convergence of arts, culture and activism that continues to excite and inspire.

Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and player appearances.

Boulevard Brewing Company today announced one of the first craft beer endorsements by an active Major League Baseball player. The Kansas City-based craft brewery has inked a deal with Royals second baseman Whit Merrifield to promote its flagship Unfiltered Wheat brand. Additionally, Boulevard announced a sponsorship agreement with 20th Century Fox to make its Space Camper Cosmic IPA the exclusive craft beer of Dark Phoenix, the next film in the X-Men saga.

Boulevard Brewing Company today announced the launch of a line of ready-to-drink (RTD) canned cocktails called Fling. Speaking to Brewbound, Jeff Krum, president of Duvel Moortgat USA, which owns the Kansas City craft brewery, described the company’s foray into RTD cocktails as more of a “side hustle.”

Boulevard Brewing Company today announced the launch of its newest year-round beer, Space Camper Cosmic IPA. The powerfully juicy India Pale Ale offers an exhilarating initiation into an alternate universe of IPAs, with minimal upfront bitterness and maximum tropical fruit flavors.

In this week’s edition of Last Call: Asahi announces plans to acquire London Pride maker; U.S. beer shipments decline in 2018; Charlie Papazian exits the Brewers Association; Clare Rose lays off 14 employees; and more industry news.