Boulevard Brewing Company

Duvel USA’s 2026 distributor meeting presented a focused plan to build on and refresh its existing franchises, while adding a few new brands where needed – avoiding any bombshell innovation news, such as the 2025 meeting’s Quirk THC Seltzer drop.

Stouts will be a big part of Duvel USA’s strategy for both Boulevard Brewing and Brewery Ommegang in 2026 and into the future.

THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

Duvel USA-owned Boulevard’s beyond beer offshoot Quirk is tea-ing up a 2025 innovation slate that touches on hot trends in the fourth category. Quirk Hard Tea (4% ABV) will roll out in early 2025 with a standalone lemonade tea offering and a variety pack, executives announced to wholesalers during Duvel USA’s virtual wholesaler summit last week.

Boulevard Brewing is looking to the final frontier for its 2025 brand plan. The Duvel USA-owned, Kansas City, Missouri-based craft brewery has elevated its Space Camper brand family to its No. 1 priority, executives shared during a live-streamed presentation of its annual business plan for wholesalers last week.

As the excitement of the Kansas City Current season continues, Boulevard Brewing Co. is thrilled to announce a winning addition to its team: Lo’eau LaBonta, a star in the world of women’s soccer, has joined forces with the craft brewery as its latest brand ambassador. 

As the excitement of the Kansas City Current season continues, Boulevard Brewing Co. is thrilled to announce a winning addition to its team: Lo’eau LaBonta, a star in the world of women’s soccer, has joined forces with the craft brewery as its latest brand ambassador. 

To celebrate the start of baseball season, Boulevard Brewing Co. is adding another Quirk flavor to its roster, Blueberry Slam.

Brace yourselves for an electrifying showdown as 21stAmendment Brewery, one of the Bay Area’s oldest independent craft breweries, and Boulevard Brewing Co., the pride of Kansas City, gear up for a thrilling rematch in the Brewery Bowl Showdown – a charitable rivalry.

Boulevard Brewing Company is building upon the success of its popular hard seltzer brand, Quirk, by expanding into a new beverage category with the launch of Quirktails.

Boulevard Brewing Company is expanding its lineup of non-alcoholic offerings with the addition of two new products just in time for dry January.

Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »

With a fairytale ending to the 2022 football season, the Kansas City community is hoping to continue the winning streak well into its 2023 games.