For every barrel of Boulevard beer sold in Missouri during the month of September, the company will contribute $1.00 to the American Red Cross to aid in its ongoing Joplin relief efforts. Irrespective of the Boulevard brand or package—a six-pack, a Smokestack bottle, or a pint at any Missouri bar or restaurant—money will be contributed to the humanitarian organization.
“We haven’t forgotten,” said John McDonald, Boulevard founder and president. “And with 40% of our sales taking place in the state, we hope to be able to make a meaningful contribution to the long road of restoration that lies ahead, helping our fellow Missourians rebuild their homes, their neighborhoods, and their lives.”
The EF5 multiple-vortex tornado that destroyed one-third of Joplin was one of the worst natural disasters in Missouri history. Meteorologists indicate that the 190-mph twister was the single deadliest tornado to strike the country in more than 60 years, claiming 134 lives and damaging or destroying more than 2,000 buildings, including Joplin High School and St. John’s Regional Medical Center. Analysts estimate the total cost of the disaster could top $3 billion.
“It’s no secret that Boulevard beer is one of Kansas City’s treasures,” said Matt Meyer, chief executive officer for the Greater Kansas City Chapter of the American Red Cross, “and the Red Cross is incredibly grateful that such an esteemed company has decided to demonstrate its commitment to its local communities throughout Missouri by assisting us in the Joplin relief effort.”