Beer Institute Launches ‘Faces of Beer’ Webpage

WASHINGTON, D.C. — As part of the broader Pride Starts Here campaign, the Beer Institute—a national trade association representing brewers, beer importers, and industry suppliers— today launched the Faces of Beer webpage showcasing a wide array of beer industry employees and how they personally help grow, create, produce and deliver quality beers across the U.S.

“The beer industry is a leading job creator employing Americans from nearly every community in the U.S., and we want to showcase the great work of these individuals,” said Jim McGreevy, President and CEO of the Beer Institute. “The transformation of hops and barley to a cold, refreshing brew involves the painstaking work of hundreds of thousands of innovative people across many different industries. That is why the Beer Institute is excited to continue shining a light on some of these hardworking Americans through our Pride Starts Here campaign.”

In addition to the nearly 65,000 Americans directly employed by brewers and importers and the more than 134,000 Americans working for beer distributors, countless other supplier jobs are intertwined in the beer industry. One job in the brewing industry generates 33 additional jobs in more than a dozen other industries, including farming, transportation, packaging and equipment manufacturing, marketing and advertising, and retailing—according to the 2017 Beer Serves America study.

The Beer Institute’s Faces of Beer webpage highlights a variety of beer industry employees and details how each individual role contributes to the success of the final product. To view the Faces of Beer page, please visit


The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility. For additional updates from the Beer Institute, visit our website, follow @BeerInstitute on Twitter, like the Beer Institute on Facebook, and follow the Beer Institute on Instagram.

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