GREENWOOD VILLAGE, Colo. — Today, Avery Brewing and MicroStar Logistics are pleased to announce a multi-year extension of their on-going partnership. MicroStar’s industry-leading keg management program delivers the efficiency and flexibility a leading brewer like Avery Brewing needs in today’s dynamic marketplace.
“We see the MicroStar team as an extension of our brewery,” says Avery’s Founder and CEO Adam Avery. “Their pooled-keg model, national scale and commitment to customer service are the perfect fit for Avery Brewing and we’re excited to continue our long-standing partnership well into the future.”
“Avery’s commitment to brewing world-class, category-defying ales and lagers and their adherence to the highest quality standards have led to their skyrocketing demand,” says MicroStar’s President and CEO, Michael Hranicka. “We’re proud to help support pioneering brewers like Avery as more and more consumers discover their award-winning beers.”
Since joining the MicroStar program in 2003, Avery Brewing has grown by leaps and bounds. This trend is poised to continue as Avery prepares to move into their $27 million, 96,000 square foot brewery in Boulder. For every stage of growth, MicroStar’s ability to deliver the kegs needed without the worries that come with keg ownership will be a valuable asset as Avery manages their growth in the coming years. In addition to handling the supply-chain complexity associated with keg logistics, MicroStar also takes responsibility for repair and maintenance of its young, high-quality fleet of kegs. By choosing MicroStar instead of owning their own kegs, Avery Brewing also has reduced their carbon footprint by over 65,000 kg of CO2e over the past 12 months alone, based on an analysis by Dr.John Heckman of PE International. That is equivalent to saving the amount of CO2e emitted by burning 70,000 pounds of coal.
About Avery Brewing
Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation. They are the brewers of Avery IPA, White Rascal Belgian-Style White Ale, The Maharaja Imperial IPA, Mephistopheles’ Stout and more than 20 other year-round and seasonal beers. For more information, beer connoisseurs can check www.averybrewing.com, email firstname.lastname@example.org, and follow Avery’s Facebook page and Twitter feed for the latest news.
Founded in 1996, MicroStar Logistics, based in Greenwood Village, Colo., is the market-leading provider of keg management and logistics services to the U.S. craft beer industry. The company manages the largest independent network of kegs, approaching 2 million nationwide, and the corresponding logistical needs for approximately 200 craft brewery customers. The company provides a cost-effective outsourced solution that enables craft brewers to grow while reducing their carbon footprints. For additional information, visit www.microstarlogistics.com.