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Craft beer industry news.

The Veil Brewing joins Positive Legacy’s Pours for Positive Charitable Giving Initiatives on Behalf of Beverage Producers

Charitable giving and philanthropy have been cornerstones of the craft beer industry since its infancy in the early 80s. And while giving back is often still a priority for breweries, the ongoing pandemic and labor crisis, a looming recession, as well as several other external factors have forced several breweries to put charitable giving on the back burner while focusing on sustaining growth.

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Sycamore Brewing’s Pumpkin Latte Blonde is Back

Sycamore Brewing, Charlotte’s top beer producer known for its creative packaging and unique flavor combinations, is celebrating fall early with the return ofPumpkin Latte Blonde (5.8% ABV).

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.