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How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Featuring: Bill Shufelt, Co-Founder and CEO, Athletic Brewing Company Colleen Quinn, CEO, Greater Good Imperial Brewing Company Sam Calagione, Co-Founder, Dogfish Head

Featuring: Sam Calagione – Co-Founder, Dogfish Head Lori Scheiffler – Co-Founder and President, Tamarron Consulting Jason Murphy – Director of Beverage Strategy & Innovation, Buffalo Wild Wings

The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.

Regional cideries are bucking national trends. How are they doing it? Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project, share strategies and insights.

Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.

New Belgium CEO Steve Fechheimer and Bell’s Brewery EVP Carrie Yunker wrapped up Day One of Brewbound Live 2021 in Santa Monica, California, to discuss what comes next, following the sale of Bell’s to New Belgium’s parent company, Kirin-owned Lion Little World Beverages.

Tilray Brands is acquiring eight craft brands from Anheuser-Busch InBev in a blockbuster all cash deal.

Industry members heard numerous calls for beer to fight against threats from spirits this week during the National Beer Wholesaler Association’s (NBWA) Annual Convention in Las Vegas.

The Consumer Price Index (CPI) for beer at home in September increased +4.7% year-over-year (YoY) and +0.4% compared to August, according to the U.S. Bureau of Labor Statistics.

Seattle-based Two Beers Brewing Co. will begin winding down operations after 16 years and close in the coming months, the company announced Wednesday evening.