News

Ready-to-drink hard lemonade has surged to $1.5 billion in sales, but new styles are squeezing out the segment’s mainstays. 

The brewing floor of the house that Boom Sauce built is about to go quiet, as Evergreen Collective – the parent company of Lord Hobo and Lone Pine – prepares to shift production to Isle Brewers Guild (IBG) in Pawtucket, Rhode Island.

Major bev-alc chains are expanding shelf space for hemp-derived THC beverages and non-alcoholic (NA) alternatives, while also catering to demand for high-ABV ready-to-drink (RTD) cocktails and culturally-inspired flavors.

Two months on the market, celebrity-founded non-alcoholic beer Crazy Mountain has received $15 million in seed funding round led by investment firm CAVU Consumer Partners.

Good news! George Clooney finally caught a break in life this week … as his CRAZY MOUNTAIN NA beer scored $15M in seed funding led by CAVU CONSUMER PARTNERS – George would love to contribute with some of that sweet NETFLIX money, but ya know, raising twins is expensive.

Margaritas and beer top the shopping lists of the majority (52%) of Cinco de Mayo celebrators, according to a survey conducted by consumer insights firm Numerator.

Check out news items that were initially reported in the Brewbound Insider Newsletter April 30-May 1, including headlines from New Belgium, MadTree Brewing and Dogfish Head.

Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.

Following 21 months of contraction, the National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) has finally returned to expansion driven by “an increase in expected distributor demand.”

Boston Beer Company’s first quarter got off to a slow start, with year-over-year (YoY) declines in both shipments (-6.9%) and depletions (-4%), and a 4.4% decline in net revenue to $433.9 million.

Molson Coors recorded single-digit volume declines during the first quarter of 2026, which also saw its net sales increase 2%, to $2.351 billion, the company reported Thursday morning.

Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.

More dominos continue to fall as RNDC’s territory sell off continues. Leaders with Manhattan Beer & Beverage Distributors announced an agreement to acquire “distribution rights for a collection of wine and spirits brands” from RNDC’s New York joint venture with Opici Family Distributing.

After a week of good (dare we say sunny?) vibes in Philadelphia, the Brewbound team regrouped to put a bow on the 2026 Craft Brewers Conference. Plus, a trio of Pennsylvania-centric interviews with Carbon Copy’s Brendon Boudwin, Brewers of PA’s Hannah Ison and Love City’s Kevin Walter.