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Craft beer industry news.

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster and Coca-Cola Strengthen Partnership to Drive Global Growth

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

Flavorman 2026 Beverage Predictions: Fruity & Indulgent Flavors, Caffeine Alternatives and Convenience

Flavorman 2026 Beverage Predictions: Fruity & Indulgent Flavors, Caffeine Alternatives and Convenience

Consumers are ready to indulge in 2026, as long as brands make it easy to do, according to Flavorman’s annual beverage trends report. The beverage development firm shared its 2026 Beverage Trends Forecast last week – accompanied by a humorous news sketch – which included predictions for top flavors, ingredients and marketing trends for the year ahead.

The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze

The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze

The Lost Abbey’s Tomme Arthur’s current tagline is “We’re surviving, not thriving.” On the latest edition of the Brewbound Podcast, Arthur shared his view of The Lost Abbey’s business moves in an effort to “grow down,” while also hitting on a major challenge facing California brewers coming up on the expiration of their leases as landlords seek market rate increases in rent.

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.

Brewbound Live 2025 is 1 Week Away!

Brewbound Live 2025 is 1 Week Away!

We are one week out from Brewbound Live 2025 in Los Angeles. These are times when getting together with your peers and others from across the industry can make a difference.

Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc

Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc

The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »

Former Boston Beer Employees Seek Class-Action Lawsuit Over Non-Compete Agreements

Former Boston Beer Employees Seek Class-Action Lawsuit Over Non-Compete Agreements

Two former Boston Beer Company employees are pursuing a class-action lawsuit, alleging the Twisted Tea maker skirts Massachusetts law by paying departing workers $3,000, minus taxes, instead of “garden leave” or other compensation, while enforcing restrictive noncompetition agreements.

Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions

Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions

Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.