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Craft beer industry news.

Brown-Forman and Pernod Ricard Terminate Deal Talks

Brown-Forman and Pernod Ricard Terminate Deal Talks

The will-they, won’t-they between Brown-Forman and Pernod Ricard has ended with an emphatic they won’t. The spirits giants announced today they “were unable to reach mutually agreeable terms,” ending discussions regarding a potential combination of their businesses.

New Trail, Lawson’s and Global Partners Dish on Getting & Staying on Shelf

New Trail, Lawson’s and Global Partners Dish on Getting & Staying on Shelf

With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.

Insider’s Week in Beer: 🍻 Pre-Gaming: Not Just For College Kids Anymore

Insider’s Week in Beer: 🍻 Pre-Gaming: Not Just For College Kids Anymore

Let’s start with some good news this week! All of the bev-alc inflation over the past few years combined with other larger American consumer pocketbook pressures ⛽️ is bringing back a time-honored tradition: pre-gaming! (Wait, did that ever really go anywhere?)

Mining For Opportunities: How Lawson’s Digs into Data to Differentiate

Mining For Opportunities: How Lawson’s Digs into Data to Differentiate

Are demographics destiny for craft brewers? Maybe, but maybe not, according to Brewers Association (BA) staff economist Matt Gacioch, who shared the stage with Lawson’s Finest Liquids regional chain accounts manager Matt Roth Wednesday, during a Craft Brewers Conference (CBC) seminar.