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Craft beer industry news.

Short’s Hops on the Holiday Road with Christmas Vacation Variety Pack

Short’s Hops on the Holiday Road with Christmas Vacation Variety Pack

Short’s Brewing is giving beer buyers a reason to do their holiday shopping early. The Michigan craft brewery has struck a multiyear licensing deal with Warner Brothers for the intellectual property to National Lampoon’s Christmas Vacation, which Short’s will use to launch a variety 12-pack later this year.

Brown-Forman Rejects Renewed Sazerac Bid

Brown-Forman Rejects Renewed Sazerac Bid

Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.