Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.
Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.
Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.
RNDC continues to unwind, so BevNET spirits editor Ferron Salniker joined the Brewbound Podcast to break down the latest. In addition to her analysis, the episode features conversations with Eco Beverages co-founder Anna Nadasdy and Russian River Brewing co-owner Natalie Cilurzo.
American Cider Association (ACA) CEO Monica Cohen has departed the trade group as it transitions to a “staff-led operating model,” the ACA announced Wednesday.
Ball Corporation’s North American and European aluminum can supply will be hard to come by for the foreseeable future – into the end of the decade, CEO Ron Lewis shared during the manufacturer’s Q1 earnings call earlier this week.
Check out news items initially reported in the Brewbound Insider Newsletter May 4-6, including headlines from Craft Hope Brewing, Anheuser-Busch InBev, Boston Beer Company and more.