Phusion Projects officially rolled out its first Four Loko branded hard seltzer to retailers today, after going viral on social media over the summer. A-B announced today that Bud Light Seltzer will launch in the first quarter of 2020 in four flavors: Black Cherry, Lemon Lime, Strawberry and Mango.
Russian River is brewing a Sonoma Pride IPL after a wildfire forced the evacuation of the popular Windsor, California, craft brewery last week. Co-founder Natalie Cilurzo told Brewbound that Sonoma Pride will be available next month at both the Windsor and Santa Rosa breweries and proceeds will support a yet-to-be-determined charity that supports firefighters.
A bill to extend federal excise tax (FET) relief has garnered a record number of co-sponsors following a day of action coordinated by the Beer Institute (BI), Brewers Association (BA) and other alcoholic beverage trade groups.
A federal magistrate judge last Thursday filed a report and recommendation order largely siding with Stone Brewing’s claims that MillerCoors did not provide all available marketing materials for its Keystone brand during the lawsuit’s discovery phase.
The Reyes Beverage Group, the nation’s largest beer wholesaler, has struck its second deal in Virginia in the past 13 months, according to a press release. Premium Distributors of Virginia, a Reyes subsidiary, announced Friday that it has acquired the distribution rights of Winchester, Virginia-based Dixie Beverage Company. The deal will add 280,000 cases to… Read more »
FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.
Founders Brewing Company and former employee Tracy Evans announced Thursday they have agreed to settle the racial discrimination lawsuit against the Grand Rapids, Michigan-based craft brewery. Terms of the settlement were not disclosed, and the lawsuit has been dismissed.
In Episode 3 of the Brewbound Podcast’s second season, Deschutes Brewery founder Gary Fish and other leaders from the Bend, Oregon-based craft brewery discuss the current competitive landscape, the evolution to a beverage company, how difficult it is to get mindshare and focus in 2019, and giving consumers what they want.
Molson Coors’ future direction became more clear today following the announcement that the company will restructure its operations and slash its workforce. Prior to late July’s second quarter earnings call, the company announced that CEO Mark Hunter would retire at the end of September, and Gavin Hattersley, the CEO of U.S. business division MillerCoors, would… Read more »
Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.
Molson Coors today announced a sweeping restructuring and revitalization plan aimed at reinvesting $150 million annually in its core products, above-premium offerings, new innovations in the beyond beer space and digital capabilities. In order to achieve the savings, Molson Coors is consolidating its business units and office footprint and slashing its workforce.
Boston Beer Company reported third quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) of 30% and 19.1%, respectively, according to financial results issued after the end of trading today. Boston Beer’s third quarter earnings marked the first with combined results following the merger with Dogfish Head Craft Brewery. The combined company — whose brands include Truly Hard Seltzer, Samuel Adams beer, Angry Orchard hard cider and Twisted Tea — reported net revenue growth of 23.3%, to $378.5 million, during Q3.
Founders Brewing Company temporarily shuttered its Detroit taproom on Friday amid growing backlash following the leak of a deposition in an ongoing racial discrimination lawsuit against the company. Meanwhile, diversity and inclusion director Graci Harkema, who the company hired in January 2019, announced her resignation.
Nearly seven months after its launch, Brew Pipeline’s Guest Brewer program has expanded into 34 states, exceeding its initial goal of attaining distribution of reaching half the country before the year’s end. Guest Brewer, one of six offerings from “direct-access platform” Brew Pipeline, pairs select craft brewers’ products with wholesalers in markets where they currently… Read more »
