Craft beer industry videos
Weekend fun may be closer than you realize if you’re willing to slow down, appreciate the moment and trade in your weekdays for “Teeny, Tiny, Fridays.” That’s the advice from one of three new television commercials from Kona Brewing Company that begin airing in San Diego, Sacramento, Seattle and Orlando on May 16.
Hardly a week goes by now where we aren’t receiving some kind of announcement regarding a branding update. So at the 2016 Craft Brewers Conference, held last week in Philadelphia, Brewbound asked several attendees for their thoughts on the recent uptick in craft rebrands and how companies should approach the process of updating their looks.
More than 12,000 beer industry professionals converged on Philadelphia last week for the annual Craft Brewers Conference, organized by trade group the Brewers Association. The weeklong event featured nearly 80 educational seminars, 835 trade show exhibitors and hundreds of brand activation events around town — including our very own Brew Talks meetup with Dogfish Head.
Are some U.S. brewers at risk of expanding faster than their market demand? And should you go with a bathroom or a taproom? Both topics were on the table at last week’s Brew Talks when a panel of brewery owners talked growth and expansion strategies in the craft beer space. Meeting during the Craft Brewers Conference in Philadelphia were Firestone Walker co-founder David Walker, along with 21st Amendment co-founder Nico Freccia and Devils Backbone COO Hayes Humphreys.
About six months ago, headlines were suggesting that Dogfish Head was struggling to grow as fast as its competitors. Speaking to a crowd of 300 beer industry professionals at last week’s Brew Talks meetup, held on May 4 at World Café Live during the 2016 Craft Brewer Conference in Philadelphia, Calagione provided some context.
On March 17, beer makers from the Philadelphia area’s best breweries gathered at Sly Fox Brewing Company to drink beer, talk beer and make beer — the seventh edition of Brotherly Suds, the region’s collaborative brew for the Craft Brewers Conference.
Stone Brewing’s 20th Anniversary celebration continues with the encore edition of Stone 6th Anniversary Porter. Beginning this week, this imperial smoked porter conditioned with American and French oak chips will arrive in 22-ounce bottles and on draft. True to the Stone 20th Anniversary Encore series, Stone maintained the original recipe and features artwork evocative of its first time on store shelves. Fans will find either the classic label or a new version with back-label text that pays homage to the beer’s history.
LONGMONT, CO — Meet Extrovert IPA. This April, Left Hand is launching a new American IPA, bringing together a blend of tropical, fruit-forward hops with a malty backbone. Brewed to be enjoyed with friends, Left Hand’s new IPA features a blend of hops and a pleasant, lingering bitterness with a dry finish. Extrovert IPA will join… Read more »
A rich, dark decadence is rising again to seduce even the most reluctant palates. A standout among Stone Brewing’s typically hop-centric lineup, Stone Imperial Russian Stout is highly regarded for its reputation among craft beer aficionados and collectors. Beginning this week, 2016 Stone Imperial Russian Stout will start arriving in 22-ounce bottles and on draft at bars, retailers and restaurants in markets where Stone beer is sold.
Rotation nation is alive and well. Popular craft-centric chain Yard House, which operates 63 restaurants across the U.S. and boasts an average of 130 tap handles per location, this week announced plans to evolve its beer program by adding nearly 1,600 new draft offerings. Beginning March 28, The California-based on-premise retailer, which recently completed its annual “beer review,” said it would tap an average of 20 to 30 new beers per restaurant.
Pottsville, Penn.-based D.G. Yuengling & Son, Inc. today unveiled its new “Respect. It’s Earned.” campaign, which includes print, digital, and TV marketing as well as retail-specific promotions. Running throughout the company’s 18-state footprint, the new campaign is the largest in the brewery’s history and builds on previous messaging that also touted the company’s heritage and emphasized its flagship Lager.
Blue Moon is no longer artfully crafted. The 21-year old craft brand has ditched its old tagline for messaging aimed at “shifting the conversation” to include consumers’ creativity and to “recruit new consumers into craft.” The company has unveiled an entirely new look for the brand, as well as the new “something’s brewing” campaign.
He doesn’t always retire. But when he does, he prefers it to be on Mars. Jonathan Goldsmith, the 77-year old actor best known for his role as Dos Equis’ “Most Interesting Man in the World,” will appear in his final commercial for the Mexican-themed beer brand owned by Dutch brewer Heineken, on Thursday
Dominion’s Spring seasonal, Cherry Blossom Lager, returns for its 4th year in a row commemorating the annual National Cherry Blossom Festival in Washington, D.C. From March 20th to April 17th, the Cherry Blossom Festival pays tribute to “traditional and contemporary arts and culture, natural beauty, and community spirit.” Cherry Blossom Lager was added to the seasonal line-up in 2013 and continues to be a local favorite
