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Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam on Speaking to Many Audiences

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam on Speaking to Many Audiences

In a special bonus edition of the Brewbound Podcast, National Black Brewers Association (NB2A) executive director Kevin Asato explains how obstacles have mounted for the trade group’s members as diversity, equity and inclusion efforts have come under fire. Plus, Yonder Cider founder Caitlin Braam explains how experimenting with events at her brand’s taproom has broadened her hard cider brand’s consumer base.

Jefferies Distributor Survey Part 2: Outlook for A-B, Constellation, Molson Coors, Tilray and More

Jefferies Distributor Survey Part 2: Outlook for A-B, Constellation, Molson Coors, Tilray and More

Distributors have become increasingly more pessimistic about beer. But how do they feel about the biggest suppliers and their outlooks for 2025? Investment banking firm Jefferies asked this question in its latest beer distributor survey, which represented portfolios from Tilray (60% of respondents), Constellation (55%), Anheuser-Busch InBev [A-B] (50%), Molson Coors (50%), Boston Beer (40%) and more.

Numerator: Beer Tops Memorial Day Weekend Shopping Lists

Numerator: Beer Tops Memorial Day Weekend Shopping Lists

Beer is the drink of choice for nearly three-quarters of consumers planning to buy bev-alc products for their Memorial Day weekend celebrations, according to insights firm Numerator.