With the finite amount of retail space allocated to craft beer becoming more crowded, Dogfish Head founder Sam Calagione wanted to create a non-traditional opportunity for his brand to catch the attention of retailers and earn secondary placements beyond the beer aisle. For Calagione, this meant line-extending beyond the beer category altogether.
With consumer demand for full-flavored beers increasing, even larger brewing entities are beginning to expand their specialty brewing operations. Tenth and Blake — MillerCoors’ craft arm — today announced that it has acquired the 110,000 sq. ft. facility adjacent to its existing 10th Street Brewery in Milwaukee.
OnTap, which quietly launched two, do-it-yourself craft-like liquid beer enhancers last week, is betting that domestic beer drinkers on a budget — i.e. the 21-to-34-year-old set — want more flavor than their familiar light lagers currently provide. Two flavors — Ale and Pale Ale — are currently available at a sprinkling of liquor stores in Colorado, and on the company’s website.
The final chapter in a month-long trademark saga between Magic Hat Brewing and West Sixth Brewing Company — one that that played out across Twitter and Facebook in May — has been written.
In preparation for the addition of 60,000 new barrels of capacity, Smuttynose Brewing Company will expand distribution into Indiana, the 22nd state where the company’s beers will be sold. The Portsmouth, N.H.-based craft brewery has signed a wholesale agreement with Cavalier Distributing-Indiana and will begin selling in the Hoosier state at the end of June.
In an effort to continue providing craft brewers access to valuable insight into the branding, marketing and distribution of craft beer, Brewbound.com will take its educational meetup series — Brew Talks — on the road for a weeklong West Coast tour that will make stops in San Diego, Los Angeles, Portland and Seattle.
Virginia is for (Boulevard Brewing) beer lovers. The Kansas City-based craft brewery — the twelfth largest in the U.S. — today announced plans to expand its distribution footprint throughout the Old Dominion State. Select offerings from Boulevard Brewing are already available in parts of Northern Virginia.
Jennifer Gratz, co-founder of the recently opened Fort Myers Brewery, knows about taking on a challenge. After all, in addition to her life as a brewer, she’s known for going up against the status quo..
These days, just about any craft brewery can pull off a beer and food pairing event, but now Dogfish Head is taking the umami experience to a whole new level. Last year’s test launch of a 60 Minute IPA-infused “hop-pickle” has evolved into a new line of beer-centric food items developed in collaboration with a… Read more »
It’ll take just a little bit longer than expected for Fat Tire to be brewed on the East Coast. Although New Belgium Brewing Company had initially planned for its new Asheville, N.C. brewery to be functional by early 2015, the company today said that it has delayed construction of the facility about eight months.
The success of Uinta Brewing’s IPA is anything but another notch on the belt. After making its debut in September of 2011, the Utah-based brewery’s Hop Notch IPA has grown to become the company’s largest single brand. Uinta president Will Hamill said the aromatic beer will represent about 35 percent of total sales before the… Read more »
After completing a nearly two-year long brewery expansion project last month, Sweetwater Brewery yesterday announced three new hires to help strengthen the company’s increased selling efforts and manage the larger production runs. Seth Herman, a 15-year executive with DIAGEO Guinness USA, joins the Atlanta-based craft brewery as its new sales director.
Jimi Hendrix sang “If a six, turned out to be a nine, I don’t mind.” And while it’s easy to imagine a brewer at hippie-dippy Magic Hat blasting Hendrix’ 1967 psychedelic rock classic “If 6 was 9” while mashing in, apparently the executives at North American Breweries (NAB) don’t follow Hendrix’s laissez-faire approach, at least when it comes to trademark law.
Make no mistake, Gary Fish, the founder and CEO of Deschutes Brewery, envisions his brand being sold in all 50 states one day. “We know we are going to get there, we just can’t tell you when we are going to get there,” he told Brewbound.com during a video interview at the 2013 Craft Brewers Conference.
