In Deschutes’ home state, Fresh Squeezed is just its fourth best-selling brand, trailing Mirror Pond, Black Butte, and its seasonal program, according to VP of sales and marketing Neal Stewart. And that presents both a unique challenge and an opportunity.
Minneapolis-headquartered Indeed Brewing has struggled with internal bias against female employees and fostered an “‘us vs. them’ mentality” between leadership and rank-and-file staff, according to the findings of an external HR investigation the company published on its website last week.
Just in time for Saturday’s college football kickoff, Deschutes Brewery has signed a multi-year deal to become the “Official Craft Beer of the Pac-12 Conference.”
San Diego-based Mission Brewery was sold in late July to a California holding company led by Kenneth Little, a partner in Brandes Investment Partners, according to documents filed with the California Secretary of State’s Office.
New Glarus Brewing co-founder and CEO Deborah Carey called a lawsuit filed last week against her and her Wisconsin craft brewery by three minority investors “slanderous,” and she said she plans to file a counter complaint. The three original investors in New Glarus claim in their lawsuit, filed in Wisconsin’s Dane County Circuit Court, that Carey breached her fiduciary duties and the company has oppressed minority shareholders.
Madison, Wisconsin’s Ale Asylum plans to auction off its equipment and assets, as the company prepares to close its brewery and restaurant in October, according to New Mill Capital, the asset disposition firm handling the sale.
Leaders from the Brewers Association (BA), Beer Institute (BI), and National Beer Wholesalers Association (NBWA) submitted comments to Amy Greenberg, regulations and rulings division director of the Alcohol and Tobacco Tax and Trade Bureau (TTB), detailing each group’s purview of the market and specific requests that would benefit or mitigate harm against their respective members.
New Hampshire breweries gained direct-to-consumer intrastate shipping rights and several other new privileges when Gov. Christopher Sununu signed a bill of alcoholic beverage reforms into law earlier this month. “They built their businesses: Our job is to get out of the way and let them thrive and grow,” Sununu said
Ready-to-drinks (RTDs) are one of the fastest growing categories in beverage alcohol, but between confusion of how to define the segment, obfuscation of base alcohols, and murky ownership structures of certain brands, it can be difficult for consumers to know what they’re buying and who’s making it.
Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.
The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring guests 3Tier Beverages founder and CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.