Another former Anheuser-Busch InBev (A-B) exec is making a play with a nascent light lager. Israel Dominguez, who worked in numerous sales and marketing roles at A-B over nearly a decade, is leading operations of Merican Light Beer, which launched in California in 2024 and is rolling out now in North Carolina.
Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.
For the second consecutive month, beer recorded the largest year-over-year (YoY) price increases across all bev-alc categories in April, according to today’s Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).
Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.
Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.