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It’s nice to see BREWBOUND’s Hollywood subscriber base start to grow in 2025. Or at least it just seems like it with Charlie Sheen, John Mulaney and Tom Holland all becoming recent NA beer entrepreneurs … but Justin, let me know if you need George Clooney’s email address as he looks to be joining the fray.

Wholesalers’ tepidness toward the beer category continued in October, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Longtime brewers Spencer Guy and Max Myers have acquired Atrium Brewing (Louisville, Kentucky) from founders Princeton Hurst and Mark Rubenstein, the brewery announced this week. Casamigos co-founders George Clooney, Rande Gerber and Mike Meldman are launching a non-alcoholic (NA) beer in March, according to Page Six.

Anheuser-Busch InBev’s (A-B) business continues to be primarily driven by its core traditional beer brands, but the company believes it can also be a leader in non-alcoholic (NA) and beyond beer, CEO Michel Doukeris shared Thursday during the company’s Q3 earnings call with investors and analysts.

Brewbound’s annual awards celebrate the people, brands, products, and ideas that are shaping the future of the beer and beverage-alcohol industry. Submit your nominations by midnight tonight, Oct. 31.

Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.

Anheuser-Busch InBev’s (A-B) U.S. volume declines accelerated in Q3, but the beer giant’s business continued to outperform category trends, the company reported today.

Bars, restaurants and social gathering spaces are beer’s “moneyball” opportunity, National Beer Wholesalers Association VP of analytics and chief economist Lester Jones shares during the latest edition of the Brewbound Podcast. Jones is the first of two interviews this week. Adam and Amanda Kroener, the founders of spirits-based cocktail brand Carbliss, also join this week’s podcast.

Hemp beverage manufacturers are rallying grassroots support to help defeat a potentially industry-killing ban on intoxicating hemp products currently working through the U.S. Congress.

The Brewers Association (BA) is accepting ballots from voting members through November 19 in its annual board of directors election. Five three-year terms are open to represent the board’s three member classes.

One constant in beverage-alcohol’s rollercoaster 2025 has been growth in the spirits-based, ready-to-drink (RTD) canned cocktail segment. Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.

As major retailers Target, Circle K, Total Wine & More and others add intoxicating hemp beverages to their shelves, attorneys general from 37 states and two U.S. territories are asking Congress to ban the sale of unregulated, intoxicating THC products and “shut down this industry before it metastasizes further.”

Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.

This month’s Consumer Price Index (CPI) once again showed the bev-alc industry that pricing power remains in the on-premise, with price increases away from home far outweighing at-home raises and overall inflation. So which brands are poised to take advantage?