News

Craft beer industry news.

Treasury Report on Alcohol Industry Competition Lists Concerns, Offers Remedies; NBWA, BI Critical of Report; BA Applauds Findings

Treasury Report on Alcohol Industry Competition Lists Concerns, Offers Remedies; NBWA, BI Critical of Report; BA Applauds Findings

The Treasury, in conjunction with the U.S. Department of Justice (DOJ) and Federal Trade Commission (FTC), issued a 64-page report along with several recommendations that it said would “better level the playing field for small businesses and new marketplace entrants by enforcing existing laws that promote competition and modernizing outdated alcohol regulations.”

SunDaze Fermented Cocktails Expands Distribution In Northern California

The Golden State’s demand for juice-based, ready-to-drink cocktails continues well into winter 2021-22. SunDaze Fermented Cocktails, based in Southern California, signed with Mussetter Distributing in Auburn, California and the brand’s alcoholic beverages are now available in Northern California at independent retailers and chain groceries in the Sacramento region.

Luna Bay Booch Sees Record Expansion in Q1 2022

Luna Bay Booch, a female-founded hard kombucha, has expanded their availability and offerings across retailers nationwide, including Target, Marianos, Trader Joe’s, Jewel-Osco and more.

People Moves: Athletic Brewing Adds Chief Sales Officer; Two Roads Hires VP of Sales; Lion Picks New CEO

People Moves: Athletic Brewing Adds Chief Sales Officer; Two Roads Hires VP of Sales; Lion Picks New CEO

Athletic Adds Chief Sales Officer Non-alcoholic beer maker Athletic Brewing Company has hired Alex Boerger as its chief sales officer. “The hiring of Alex Boerger (CSO) and Andrew Katz (CMO) to run our commercial teams in sales and marketing has Athletic poised and ready for our next level of growth,” Athletic co-founder Bill Shufelt said… Read more »

Keg Basics Expands Sales Team

KegBasics/Triad Products based in Hastings, Nebraska has added two more to our sales team.