Craft beer industry news.
NEW YORK – With Autumn’s cooler weather, adult consumers tastes shift to richer more full-flavored beers. This fall, Newcastle Brown Ale is offering discerning beer drinkers everywhere the taste they are looking for and more through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly… Read more »
PHILADELPHIA, PA – Yards Brewing Co., one of Pennsylvania’s largest breweries, is leading the effort in the brewing industry in Pennsylvania for a cleaner environment. Based in downtownPhiladelphia, Yards selected Washington Gas Energy Services, Inc. (WGES), a leading supplier of electricity and natural gas in the mid-Atlantic, as their electricity supplier. WGES will supply 100%… Read more »
CHICO, CA — Sierra Nevada Brewing Co.—a pioneer in sustainability and craft brewing—announced today the launch of the third annual “Wild Rivers” campaign. Wild Rivers is a campaign dedicated to helping preserve vital waterways across the country.
NEW YORK – Heineken┬«, the number one selling European import beer in the U.S., is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience… Read more »
SAN ANTONIO, TX — As a response to the movement in the craft brewing industry towards session beers, Ranger Creek created a new line of beers they are calling RE: SESSION. The first two beers are on the market now in limited quantities at select bars. “The RE: SESSION name has a double meaning,” explains… Read more »
BOSTON – A recent decision by the Massachusetts Alcohol Beverages Control Commission concerning an application for new brewer’s license signals a shift in state policy and will have wide-ranging limits on future Massachusetts craft-brewers. For years, new breweries in Massachusetts have applied for “Farmer-brewery” licenses, an inexpensive way for new brewers to make beer, sell… Read more »
NEWPORT BEACH, CA – In response to an overwhelming demand from its distributor and retail partners, Coast Brands Group, LLC has announced the creation of its Craft Beer Division.
There is something inherently special about having the chance to review a beer that was brewed specifically with the intent to benefit those affected by one of the greatest natural disasters our generation has seen. This collaboration between Stone Brewing, Baird Brewing and Ishi Brewing, reminds us all that even in times of great tragedy,… Read more »
LONGMONT, CO – Oskar Blues has formed the official OB Brewskee-Ball League, creating the Rocky Mountain arm of the National BrewSkee-Ball League and getting Oskar Blues Brewery “some real balls.” Brewskee-Ball http://brewskeeball.com is a sanctioned competitive sport currently played in New York City, San Francisco, Wilmington, N.C., Austin, TX, and now ColoRADo.
BOSTON – Even in the shadows of craft beer giants Boston Beer Company and Harpoon Brewery, the significantly smaller Somerville-based Pretty Things brought home the honor of “Boston’s Best.” Boston Magazine, which annually recognizes local businesses, announced this week that the makers of the Jack D’Or saison took home the distinction of “Best Locally Made… Read more »
PORTSMOUTH, NH, – These days, college students aren’t the only people saying, “Hey, we need more beer!” Smuttynose Brewing Company of Portsmouth, New Hampshire, recently shipped the first batch of its award-winning Old Brown Dog Ale brewed at F.X. Matt Brewing Company in Utica, New York, the first of four batches scheduled through the end… Read more »
SAN DIEGO, CA — As a local brewery in Pacific Beach, Karl Strauss is giving a nod to life at the boardwalk with its latest release, Boardwalk Black Rye. Conjuring images of a dark ocean and cool breezes, Boardwalk Black Rye is a spicy take on an American Black Ale with an intense citrus hoppiness… Read more »
NEW YORK – The One Club announced the Top 10 beer commercials from the past 15 years of the One Show last night. Winners were chosen by viewers from a list of 32 Pencil and Merit winners on The One Club website. The top spot went to “Big Ad” for Carlton Draught by George Patterson… Read more »
MIDDLEBURY, VT — Bret Williams, President and CEO of Green Mountain Beverage, recently announced that the hard cider company is changing its name to Vermont Hard Cider Company, LLC effective August 1, 2011. The name change comes at a time when the hard cider category is experiencing significant growth in the United States. The company… Read more »
