DALLAS, TX – Latis, founded by two former InBev executives, David van Wees and Anthony Giardina, is expanding distribution of its import beer portfolio into North Texas. Ben E. Keith Beverage Distributors has been chosen to represent and distribute the Latis portfolio in Dallas, Denton, and Fort Worth markets. PALM, Rodenbach, BOON, Theakston, and Acrobrau brewery beers can now be found at a bar or retail store near you beginning Monday, February 13, 2012.
Belgian portfolio boasts a host of specialty brands, including its flagship PALM, Belgium’s best selling Belgian Ale that now has over 400 draught locations in New York City, Rodenbach, the legendary sour, BOON, the preeminent Lambeek, Estaminet Premium Pils and a range of authentic Abbey beers from. PALM Brewery has been owned by the same family and brewing since 1747 and continues a long tradition of producing award-winning beers and ales.
The Theakston Brewery was established in 1827 and has developed a range of ales that are the hallmark of English brewing tradition. The Theakston name has become synonymous with award winning creamy ales, most notably, the legendary Old Peculier.
Since 1567, Arcobr├ñu beers have been brewed in accordance with the German purity law. These unpasteurized beers are brewed with water for Arcobr├ñu beers comes from a 10,000 year old spring and the yeast “pitch” is only used once whereas other breweries may use the pitch up to 15 times. Arcobr├ñu produces all traditional styles of Bavarian beer but only two are imported to the U.S.
“Ben E Keith is one of the top distributors for specialty beer in the country and we couldn’t be more pleased to have them as our business partner in North Texas” said David van Wees, founder of Latis. “We have experienced wonderful success in many markets on the East Coast and have no doubt that together with BEK we will achieve the same in this market.”
About Ben E. Keith Beverage Distributors
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company’s Beverage Division is the fourth largest independent beer wholesaler in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With 14 regional distribution centers in Texas including Abilene, Austin, Brownwood, Commerce, Dallas, Denton, El Paso, Fort Worth, Houston, Kerrville, Llano, Palestine, San Antonio and Waco, the company operates throughout the state of Texas. For more information, please visit www.benekeith.com/beverage.
About Latis Imports
A collective 25 years of experience in the U.S. and global markets leading brands like Rolling Rock, Labatt Blue, Beck’s, Bass, and Stella Artois and Hoegaarden drove David van Wees and Anthony Giardina to create a company that mirrored their passion for developing premium beer brands. And so the idea for Latis was born and given life in Connecticut’s diners and well-equipped, free wireless public libraries. At the heart of Latis is a mission to build a portfolio of authentic, craft beers from independent brewers with rich history, traditions and pride. Latis imports PALM Ale, Belgium’s best selling amber from the country’s largest independent brewer and Arcobr├ñu, a craft brewery in Bavaria, Germany. The company is headquartered in Ridgefield, CT. For more information visit www.latisimports.com.