Craft beer industry news.
BEND, OR – Deschutes Brewery has promoted Andrew Tysler to the newly created position of National Sales Director for the company. He was previously Western Region Sales Director and was appointed interim National Sales Director when the former Director of Sales and Marketing left Deschutes Brewery at the end of January.
It didn’t take long for Alchemy & Science to make its next move after acquiring L.A.’s Angel City Brewing in January. The craft-brew incubation project from industry veterans Alan Newman and Jim Koch introduced a new line of craft shandy today under the personality ‘Curious Traveler.’
ST. LOUIS — Just in time for summer, Michelob ULTRA — the superior light beer — today introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt… Read more »
Angry Orchard Cider Company is expected to make a formal announcement tomorrow regarding the nationwide roll out of three cider varietals. The company initially launched the product as part of a trial run in New England, New York, Maryland and Colorado. After a positive response from cider drinkers, Angry Orchard’s parent company, Boston Beer, will… Read more »
PORTLAND, OR – Omission Beer introduces the first two beers in its gluten-free craft beer portfolio: Omission Lager and Omission Pale Ale. Announced in late March by Craft Brew Alliance (CBA), Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted… Read more »
RALEIGH, NC – Mims Distributing Company (http://www.mimsdist.com), a beer distributor that services a nine-county area in and around the Triangle, was named as one of the top three green businesses in the Triangle by the Raleigh Downtowner Magazine, a monthly print magazine dedicated to coverage of downtown Raleigh. Award winners are selected annually through readers’… Read more »
Moylan’s Brewery & Restaurant is re-releasing Orange & Black Congrats Ale, a beer originally brewed after the San Francisco Giants captured the 2010 World Series title. Recall that sister brewery, Marin Brewing Co., also brews and bottles a version of the beer. Below is a press release with all the details.
SEATTLE – While it may still be a little chilly outside, spring has sprung at Two Beers Brewing Co. with the release of three popular spring seasonals — Crooked Belgian Wit, Panorama Wheat and Trailhead ISA.
WHITE PLAINS, N.Y. — Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine the brand’s story, including its history, the… Read more »
WHITE PLAINS, N.Y. — HEINEKEN USA announced that Crescent Crown Distributing of Surprise, AZ received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, GA last week.
Yesterday, we wrote that Maui Brewing Co. is close to finalizing a deal on new property that will triple the brewery’s current footprint. The new space and expanded brewhouse will allow the the company to increase production over 100,000 barrels annually. We also noted a few new limited-release offerings scheduled to hit shelves throughout 2012.
NEW YORK – Heineken┬«, the number one selling European import beer in the U.S., today unveils the details of Begin Your Voyage, the brand’s summer retail and on-premise program offering jet set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.
Like many of his craft brewing brethren, Maui Brewing Co. founder Garrett Marrero is struggling to meet the growing consumer thirst for his beer. Marrero, who started Maui Brewing in 2005, is just two weeks away from closing on a new piece of land that will triple his current footprint. “We have always had more… Read more »
SACRAMENTO, CA – Teamsters from four local unions and Joint Council 7 marched in the 12th Annual Cesar E. Chavez March today to raise awareness about anti-immigrant behavior, worker abuse and discrimination by DBI Beverage, the distributor of products by Coors Brewing Co. in Northern California.
