News

Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ. 

The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

Southern Glazer’s Wine & Spirits has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations. With the deal now in the books, SGWS announced a pair of key leadership appointments.

Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits. “We are the competition,” A-B CEO Michel Doukeris said of the company’s position in the spirits category during Thursday’s Q2 earnings call.

Anheuser-Busch InBev’s U.S. business in Q2 recorded declines in depletions and shipments of 1.9% and 0.6%, respectively, the company reported Thursday morning.

Relentless sampling is the key to Hero95’s success, according to founder Todd Simon. In its third year, the mission-driven super premium light beer has been tasted by about 15,000 people at samplings across Massachusetts and Rhode Island.

Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.

In this episode of the Brewbound Podcast, Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into RNDC’s bankruptcy filing, as well as the fallout, with many suppliers left wondering if they’ll ever get paid back. Plus, they chat about Boston Beer’s fast-follower strategy and craft’s mid-year volume number.

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from InvestBev, Boston Beer, Stateside Brands and more.

Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.

Short’s Brewing is giving beer buyers a reason to do their holiday shopping early. The Michigan craft brewery has struck a multiyear licensing deal with Warner Brothers for the intellectual property to National Lampoon’s Christmas Vacation, which Short’s will use to launch a variety 12-pack later this year.

Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”

The summer has been a mixed bag for beer segments, with some capitalizing on this year’s big occasions (America 250, FIFA World Cup), and others getting lost in the crowd. Craft beer has ended up somewhere in the middle, according to the latest monthly report from market research firm Circana.

Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy this week, putting many suppliers who have gone months without payment in the back of the line to collect.