Craft beer industry news.

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”

Unibroue Teams Up with Megadeth for Launch of SAISON 13

Unibroue has announced the release of SAISON 13 a Belgian-style Saison with spices brewed in collaboration with the world-famous metal band Megadeth. The release marks the second beer collaboration between Unibroue and Megadeth, following the widely acclaimed À TOUT LE MONDE “session” Saison.

Highland Brewing Announces Return to Downtown Asheville with Second Location

Highland Brewing Company is returning to downtown Asheville where the brewery’s story began 25 years ago. This second taproom represents a special homecoming as Highland joins Ellington Realty Group and four-time James Beard Award-nominee Chef Meherwan Irani to revive an Asheville Art Deco treasure in the historic S&W Cafeteria building at 56 Patton Avenue.

Baldor Specialty Foods, Bronx Brewery Release Beer to Benefit Brownsville Community Culinary Center

Baldor Specialty Foods, The Bronx Brewery and Union Beer Distributors have announced a brand-new beer aimed at making a positive impact. The beer, a fresh-blackberry lager called B-Note, marks the latest edition of the culinary-inspired ‘B-Tracks’ collaboration between The Bronx Brewery and Baldor Specialty Foods, the food and beverage source for the region’s top chefs and bartenders.

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.

Ska Brewing Releases Euphoria Pale Ale in Cans

Ska Brewing’s seasonal Euphoria Pale Ale returns to the brewery’s World Headquarters this Thursday during Ska-BQ, and hits shelves in 13 states next week. This highly anticipated beer release serves as Durango’s unofficial kickoff into winter.

Lone Tree Brewing to Launch Hop Zombie in Cans

The brewers have confirmed: GABF award-winning Hop Zombie by Lone Tree Brewing Company is coming, and this year it has mutated into cans. Try this monstrous beer at the brewery on Saturday, September 28.