Best Day Brewing Toasts the Season with Oktoberfest

SAUSALITO, Calif. — Aug. 3, 2026 — Best Day Brewing, the second largest independent non-alcoholic (NA) craft brewer in the country, today announced the launch of Oktoberfest, a limited-edition release now available at select retailers nationwide. Rooted in the Bavarian Märzen tradition and brewed for the occasion that inspired it, Best Day’s Oktoberfest delivers the full festival beer experience without any of the alcohol.

Best Day Brewing’s Oktoberfest is a Märzen-style lager with a malty nose and subtly sweet body, delicately hopped to let the Märzen character shine through, finishing crisp and smooth. A beloved style originally enjoyed at Oktoberfest in Munich and now brewed all over the world, Best Day’s version pays homage to the centuries-old tradition.

“Oktoberfest is one of the world’s great celebrations of beer and everything that comes with it like friends, food, music and a lot of fun,” said Tate Huffard, Founder and CEO of Best Day Brewing. “We brewed this because we love beer and the role it plays in bringing people together, and Best Day is here to create more moments to enjoy it. Whether this is your pacer at a local Oktoberfest, your excuse to pull on a dirndl or lederhosen, or simply a chance to appreciate a great traditional fall beer, this one’s for you.”

The newest offering in Best Day’s award-winning lineup of nonalcoholic brews is sure to stand out on retail shelves. Best Day partnered with Reno, Nev.-based artist Hannah Eddy for a truly one-of-a-kind Oktoberfest-inspired creative and colorful packaging design.

Best Day Brewing’s Oktoberfest is available now at retailers nationwide, including Whole Foods, Total Wine, and Fresh Market. Beer lovers can find a store online at bestdaybrewing.com through the retail locator or order the new release straight to their door. The rotational release is available while supplies last through the fall season.