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Craft beer industry news.

Threes Brewing’s Josh Penney on the Lager Renaissance and Craft’s Resilience

Threes Brewing’s Josh Penney on the Lager Renaissance and Craft’s Resilience

One thing Josh Penney noticed after moving to Brooklyn from Los Angeles late last fall – aside from markedly less sunny weather – was a broader diversity in beer styles across brewery taprooms. “It seemed to be a wider range of things that were really appealing to everybody,” he said. “Because out on the West Coast, you might have a robust porter, but then you have, like, six different IPAs.”

Maui Brewing Doubles Down on Island Roots, Scales Back Mainland Footprint and Production

Maui Brewing Doubles Down on Island Roots, Scales Back Mainland Footprint and Production

At its simplest translation, the Hawaiian word aloha means both hello and goodbye – opposites in English.

In a similar vein, the idea of market retrenchment in craft beer can sometimes indicate a brewery in decline. But for Kihei, Hawaii-based Maui Brewing, it’s the opposite. The brewery is preparing to slice its mainland footprint in half because the growth in western states far outweighs any possible upside in other markets.

Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

Boston Beer Promotes Phil Hodges to Chief Operating Officer

Boston Beer Promotes Phil Hodges to Chief Operating Officer

Boston Beer Company’s chief supply chain officer (CSCO) Phil Hodges has been promoted to chief operating officer, effective immediately, the company announced after market close Monday with a press release, and 8-K filing with the U.S. Securities and Exchange Commission.

Duvel Eyes 15% Share of Belgian Imports in 2026

Duvel Eyes 15% Share of Belgian Imports in 2026

Duvel is aiming to be the top-supplier of Belgian imports, which would require “eclipsing a 27% share,” Duvel USA chief commercial officer Bobby Dykstra shared with distributors earlier this month.

Insider’s Week in Beer: 👋 Send Your Wine Friends a Beer

Insider’s Week in Beer: 👋 Send Your Wine Friends a Beer

It’s amazing the effect that a week with 3 major beer industry conventions in a row has on the typical industry news cycle 🥴 (this just in – everyone needs a nap), so let’s go check in on our wine friends!

NBWA Panel: ‘Facts, Not Fearmongering’ Can Help Beer Beat Headwinds

NBWA Panel: ‘Facts, Not Fearmongering’ Can Help Beer Beat Headwinds

The beverage-alcohol industry has endured an “onslaught of negative news” about health concerns and alcohol consumption in 2025, Bernstein analyst Nadine Sarwat shared during a panel discussion this week at the National Beer Wholesalers Association’s (NBWA) Annual Convention in Las Vegas.