News

The hard tea legal battle between one of the fastest-growing bev-alc brands and the world’s largest beer manufacturer has come to an end.

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.

The scares are only beginning from Tilray’s Shock Top-Spirit Halloween collaboration, chief growth officer Prinz Pinakatt told Brewbound.

The start of the NFL season brought high-scoring games, but low on-premise bev-alc sales, according to the latest report from on-premise insights firm BeerBoard.

As the broader craft beer industry has weathered years of volume declines, Asheville, North Carolina-based Highland Brewing has simultaneously navigated two storms of its own (one literal), while also feeling the winds that have buffeted its brewing peers.

Look, I know beer’s only getting more expensive this decade – but when folks start stealing GUINNESS, we have a problem. Yes, it seems the great U.S. PBR heist has been topped in the U.K., as thieves made off with 800 BBL of GUINNESS this month, worth about $155k.

Check out news items initially reported in the Brewbound Insider Newsletter September 17-18, including headlines from Columbia, Firestone Walker, Garage Beer and others.

Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”

Craft’s declines continued to accelerate through August and into early September, including Labor Day weekend, according to the latest monthly scans report from Chicago-based market research firm Circana.

Summit Brewing is working to find a path forward after its lender BMO Bank initiated a foreclosure action last week. The St. Paul, Minnesota-based craft brewery, on the verge of its 40th anniversary celebration next week, is pursuing “solutions that will allow us to obtain a new lender and fully activate our growth plan for the years to come,” CEO Brandon Bland shared with Brewbound.

The on-premise’s hot summer appears to have fizzled out, according to the latest report from market research firm NIQ.

Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.

Months after announcing plans to retire and sell the business, Lost Coast Brewing founder Barbara Groom has officially listed the Northern California craft brewery for auction.

Millennial and Gen Z consumers are expected to be the largest contributors to bev-alc spending among all generations by 2035, according to a July Numerator report. That means bev-alc suppliers have less than a decade to capture the loyalty and attention of these consumers if they want to capitalize on those dollars.