Mark Anthony Brands

Mark Anthony Brands is in the early stages of transitioning Mike’s Hard 6-pack bottles to cans.

Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment. Now in its ninth year, White Claw now holds around 70% share of hard seltzer dollar sales, and a 50% share of “total beverage-alcohol seltzer,” which is primarily White Claw and Gallo’s High Noon, MAB president David Barnett said.

Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.

Mark Anthony Brands is narrowing its focus in 2025, with a “dramatically” simplified portfolio, Mark Anthony Brands president David Barnett shared Monday during Day 2 of Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.

Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.

Consumer sentiment toward Anheuser-Busch InBev’s (A-B) Bud Light continues to decline more than a year after the initial boycott of the brand, according to a HundredX survey, shared by Goldman Sachs in its latest Beverage Bytes report.

Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.

Having helped engineer the hard seltzer boom, Mark Anthony Brands’ White Claw is going soft.

Flavor is both the present and the future blueprint for growth in the alcoholic beverage market, Dan Wandel, senior director of insights for Mark Anthony Brands, shared earlier this month during Beer Marketer’s Insights spring business conference in Chicago.

Boston Beer Company has appointed Philip Hodges chief supply chain officer, according to an 8-K filing, submitted to the U.S. Securities and Exchange Commision last week.

Hard seltzers ended the summer season down -5.5% year-to-date through September 10 in multi-outlet plus convenience channels, as the segment continues to battle tough comps of years past, financial services firm Jefferies reported, citing NielsenIQ data.

Bent Water Brewing Company has promoted Joe Companion to VP of sales, after fewer than eight months with the Lynn, Massachusetts-based brewery.

The Virginia Craft Brewers Guild (VCBG) could be in the beer distribution business by next summer, it announced last week.

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.