Mark Anthony Brands

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Hard Seltzer Report: Mark Anthony Brands Launches 8% White Claw Surge; Target Adds Private Label Lemonade Seltzer Variety Pack

Hard Seltzer Report: Mark Anthony Brands Launches 8% White Claw Surge; Target Adds Private Label Lemonade Seltzer Variety Pack

Amid rising competition in the ever-expanding hard seltzer segment, Mark Anthony Brands is adding two line extensions and one new variety pack to its White Claw franchise ahead of peak summer seltzer selling season. The company has finally announced the launch of long-rumored White Claw Surge, the 8% ABV version of the best selling hard seltzer, as well as a third variety pack.

White Claw Hard Seltzer Iced Tea Launches

White Claw Hard Seltzer Iced Tea Launches

The hard seltzer leader introduced its latest innovation, White Claw Hard Seltzer Iced Tea – a hard seltzer iced tea made with sustainably sourced brewed tea. White Claw Hard Seltzer Iced Tea is crafted using a unique BrewPure process, sustainably sourced brewed tea, and the finest flavors to deliver a wave of pure refreshment like no other.

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.


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