Nearly 60% of Drizly users ages 21-26 plan to drink hard seltzer this summer, the on-demand e-commerce marketplace and delivery platform for alcohol beverages, found during its second annual consumer survey.

Off-premise beer category sales topped $1 billion for the second consecutive week, which included the Memorial Day holiday, according to the latest one-week data slice shared by market research firm Nielsen.

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Two of the largest hard seltzer makers are launching new offerings outside of the segment’s standard 5% ABV, 100-calorie playbook.

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.

Hard seltzer is not a fad; it’s a category, Brandy Rand, the COO of market research firm IWSR, declared today during Beer Business Daily’s Beer Industry Summit in Palm Beach, Florida.

The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.

Coca-Cola files complaint to block Mark Anthony Brands’ trademark application for “White Claw Hard Seltzer Surge,” claiming it’s too similar to its own Surge brand citrus soda. U.S. brewery shipments decline 4.3%. COOP Ale Works announces new hard seltzer line.

White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.

Starbucks, Apple, Tesla … and White Claw? Anthony von Mandl, the founder of White Claw parent company Mark Anthony Brands, told thousands of beer wholesalers Tuesday during the National Beer Wholesalers Association’s Annual Convention that his company is a disruptor in the vein of those iconic brands.

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.

White Claw Pure Hard Seltzer answers the unmet consumer need for a convenient and refreshing alternative to vodka and soda, tapping into the insight that 55 percent of vodka consumption is mixed with soda, tonic or water.