Mark Anthony Brands

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Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

White Claw Hard Seltzer Introduces 3 New Flavors

White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon.

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.


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