Mark Anthony Brands

Consumer sentiment toward Anheuser-Busch InBev’s (A-B) Bud Light continues to decline more than a year after the initial boycott of the brand, according to a HundredX survey, shared by Goldman Sachs in its latest Beverage Bytes report.

Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.

Having helped engineer the hard seltzer boom, Mark Anthony Brands’ White Claw is going soft.

Flavor is both the present and the future blueprint for growth in the alcoholic beverage market, Dan Wandel, senior director of insights for Mark Anthony Brands, shared earlier this month during Beer Marketer’s Insights spring business conference in Chicago.

Boston Beer Company has appointed Philip Hodges chief supply chain officer, according to an 8-K filing, submitted to the U.S. Securities and Exchange Commision last week.

Hard seltzers ended the summer season down -5.5% year-to-date through September 10 in multi-outlet plus convenience channels, as the segment continues to battle tough comps of years past, financial services firm Jefferies reported, citing NielsenIQ data.

Bent Water Brewing Company has promoted Joe Companion to VP of sales, after fewer than eight months with the Lynn, Massachusetts-based brewery.

The Virginia Craft Brewers Guild (VCBG) could be in the beer distribution business by next summer, it announced last week.

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.

In response to fans’ love for nostalgic flavors, Mike’s® Hard Lemonade is bringing back the 90’s with new Mike’s® Hard Freeze: a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding them of simpler times and carefree days. When it comes to maximum chill and the ultimate refreshment, new Mike’s® Hard Freeze is guaranteed to blast your tastebuds with something totally new and different from the original hard lemonade expert.

Hard Seltzer Roundup: New Belgium Releases High ABV Fruit Smash Super Hard Seltzer; White Claw Launches ‘Surf;’ Two Robbers Debuts Fruit Punch

Hard seltzer could account for 10% of total beverage alcohol sales by 2025, according to a report from financial services firm Credit Suisse. Since 2019, hard seltzer, which currently accounts for 3.5% of total beverage alcohol, has been pulling share from all three categories.

More than 75% of beer wholesalers said the summer selling season is off to “a strong start,” as Memorial Day trends either met or exceeded expectations, Goldman Sachs analyst Bonnie Herzog found in her latest “Beverage Bytes survey” of about 40 distributors covering 145,000 retail outlets (about a quarter of the total U.S. outlets that sell alcoholic beverages).

Just how big a part of the beer category could hard seltzer be by 2025? It depends on who you ask. During this month’s Beverage Forum, Anthony Von Mandl and Jim Koch, the leaders of the companies that produce the two largest hard seltzer brands, White Claw and Truly, respectively, offered differing projections, according to analysts’ reports.