Mark Anthony Brands

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White Claw Hard Seltzer Introduces 3 New Flavors

White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon.

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.

White Claw Maker Ups Production Facility Investments to $385 Million

White Claw Maker Ups Production Facility Investments to $385 Million

White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.

Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week

Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.

White Claw Hard Seltzer to Release Alternative to Vodka and Soda

White Claw Hard Seltzer to Release Alternative to Vodka and Soda

White Claw Pure Hard Seltzer answers the unmet consumer need for a convenient and refreshing alternative to vodka and soda, tapping into the insight that 55 percent of vodka consumption is mixed with soda, tonic or water.


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